1259543 - Copy for firstrun/secondrun pages on moz.org

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Jenny Douglas [:JennyD]]

Copy for the new themed onboarding pages and variations for first run and the new page second run.

Comment 1

[Matej Novak [:matej]]

Here's my first pass at the copy for the three new pages:

https://docs.google.com/document/d/1DjubqGtOX3nt9qr5WOcVVOTatZ7tdQaHMlK4ImQDQSw/edit

You'll see I plotted out the headlines of the test variations at the top, then the rest of the copy follows.

Comments welcome in the doc and/or we can discuss in our check-in this morning.

Comment 2

[Jonathan Petto [:jpetto]]

Hey :matej - 

:agibson brought up a salient point during code review in regards to the pin it instructions for OS X. Some folks have their dock on the side of their screen. Instead of "Click and hold the Firefox icon below", would something like "Click and hold the Firefox icon in your dock" (Alex's suggestion) work?

Comment 3

[Matej Novak [:matej]]

(In reply to Jon Petto [:jpetto] from comment #2)
> Hey :matej - 
> 
> :agibson brought up a salient point during code review in regards to the pin
> it instructions for OS X. Some folks have their dock on the side of their
> screen. Instead of "Click and hold the Firefox icon below", would something
> like "Click and hold the Firefox icon in your dock" (Alex's suggestion) work?

Sonofa… Salient, indeed (great word, btw).

I guess that means the image won't work for all users either. Hopefully they'll get the idea.

I didn't use Dock because I was worried people wouldn't understand what that was, but given this complication, I think that's the right way to go. Let's also capitalize it. That seems to be what Apple does.

Thanks!

Comment 4

[Jonathan Petto [:jpetto]]

Given that we have to assume knowledge of the dock, I think the image still works as a general representation. A user has to purposefully configure the dock to be on the side, so they should hopefully be able to make the mental leap.

Filing a PR to change the copy to:

Click and hold the Firefox icon in your Dock

Thanks Matej!