Open Bug 1273191 Opened 8 years ago Updated 2 years ago

[Tracking] Firefox Desktop Onboarding Add-On

Categories

(Firefox :: General, defect)

Product:
Firefox
Component:
General
Type:
defect

Tracking

()

People

(Reporter: cmore, Unassigned)

References

(
URL
)

Details

(Keywords: meta) 

Overview:

Create a desktop add-on to prototype the future of desktop onboarding that will educate on important content that will drive more engagement with the product and improved product retention.

Mana wiki (look in Q2 2016 add-on section): 

https://mana.mozilla.org/wiki/display/EN/Firefox+Desktop+Retention+%28FDR%29+Home

The add-on will modify the first run experience and ask two specific questions:

* Have you used Firefox in the past 30 days? (yes OR no)

* Are you more? (do good OR do it yourself)

Depending on the answers to these questions, you will be sent to two paths:

Mozilla values flow: Educate users on the organization behind Firefox and what makes Mozilla different.

Firefox Utility flow: Educate users on core and differentiating features in Firefox.
Depends on: 1272776
Depends on: 1273844
Depends on: 1273845
Depends on: 1273856
Depends on: 1273866
Depends on: 1273869
Depends on: 1273874
Depends on: 1273906
Depends on: 1274197
Depends on: 1274215
Depends on: 1274281
Depends on: 1276071
Depends on: 1276079
Depends on: 1276937
Depends on: 1276939
Planned launch date: July 12th

Status: On track (barely)
Depends on: 1284627
Depends on: 1286047
Depends on: 1289573
Severity: normal → S3
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