1274633 - Remove additional first run pages

Status: VERIFIED FIXED

(Firefox :: Tours, defect, P3)

Description

[Verdi [:verdi] Best to slack me]

One of the outcomes for the onboarding experience is to get people using the web quickly - to simplify the installation flow, remove decisions and information overload and just let people use the browser. Currently, in addition to a first run page, we display a "Private Browsing" page to new users on all OSs except Windows 10 where we display the "Welcome" page. These pages are roadblocks to getting people to the web quickly and as such we'd like them not to be displayed on first run.

Comment 1

[Verdi [:verdi] Best to slack me]

URLs in question:
https://www.mozilla.org/en-US/firefox/windows-10/welcome/ 
https://www.mozilla.org/en-US/firefox/45.0.1/firstrun/learnmore/

Comment 2

[Jennifer Bertsch [:jbertsch]]

Hi Michael-

Per my comment here, https://bugzilla.mozilla.org/show_bug.cgi?id=1274627#c3,

It is my understanding that this is not the agreed upon next step.

Thx,
Jen

Comment 3

[Verdi [:verdi] Best to slack me]

(In reply to Jennifer Bertsch [:jbertsch] from comment #2)
> Hi Michael-
> 
> Per my comment here, https://bugzilla.mozilla.org/show_bug.cgi?id=1274627#c3,
> 
> It is my understanding that this is not the agreed upon next step.
> 
> Thx,
> Jen

I think that is a separate issue. 

While Private Browsing is a great feature, it's certainly not the main task that most users have in mind when installing Firefox. I'm sure there is a better context for displaying this page. Likewise the Welcome page for Windows 10 users follows a modal dialog with the same CTA as the page. We don't need to bombard new users with a decision that research shows they are not ready to make on the first session.

Comment 4

[Nick Nguyen [:osunick]]

Hi Jennifer, Chris

The pages that Michael mentioned are unrelated to the 'Almost Done' page which we are keeping for now. Since they are product feature call-outs, I support removing them to streamline the flow to get users into the product. Windows 10 is testing an update on the default browser dialog that obviates the need for the Windows 10 default change (which has little effect on usage) and the private browsing promotion also is related to a feature update that is old. Can we remove them, or is there a plan to test alternates here?

Comment 5

[Chris More [:cmore]]

(In reply to Nick Nguyen [:osunick] from comment #4)
> Hi Jennifer, Chris
> 
> The pages that Michael mentioned are unrelated to the 'Almost Done' page
> which we are keeping for now. Since they are product feature call-outs, I
> support removing them to streamline the flow to get users into the product.
> Windows 10 is testing an update on the default browser dialog that obviates
> the need for the Windows 10 default change (which has little effect on
> usage) and the private browsing promotion also is related to a feature
> update that is old. Can we remove them, or is there a plan to test
> alternates here?

Yeah, he's not talking about the "Almost Done" /firstrun/ page.

I don't have a problem with preventing these additional pages from opening, but I will also needinfo Winston to double check.

I checked the analytics and about half of visitors already have Firefox set as default. Only 5-6% of people on this page attempt and succeed at setting Firefox as default.

The /welcome/ page and /learnmore/ page are not integral for onboarding going forward, can be overwhelming with so many tabs, and were requested by the product team in the past for specific reasons.

To make the /welcome/ and /learnmore/ page not show up, it requires in-product Firefox config changes to not show these URLs.

Windows 10 welcome config:

https://dxr.mozilla.org/mozilla-central/source/browser/app/profile/firefox.js#373

Learn More Private Browsing page config:

https://dxr.mozilla.org/mozilla-central/source/browser/branding/official/pref/firefox-branding.js#7

Comment 6

[Chris More [:cmore]]

Winston:

Are either of these pages playing any critical role with your Firefox durable team?

https://www.mozilla.org/en-US/firefox/windows-10/welcome/

https://www.mozilla.org/en-US/firefox/46.0.1/firstrun/learnmore/

They aren't required for any of the onboarding experiments.

Comment 7

[Winston Bowden]

Im good with removing both.

Comment 8

[Eric Renaud [:erenaud]]

Chris/Winston:  Can you please indicate the expected timeline (which release / release date) in which these in-product Firefox config changes will be made to not show these URLs?

Comment 9

[Eric Renaud [:erenaud]]

Ignore Comment 8 per https://bugzilla.mozilla.org/show_bug.cgi?id=1277196#c4

Comment 10

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Moving this over to Firefox :: General since that is the team that will be doing this work.

Comment 11

[Matthew N. [:MattN]]

The Tours component covers firstrun pages too, not just UITour.

Comment 12

[:Gijs (he/him)]

Attachment: Bug 1274633 - remove windows 10 welcome page,

Review commit: https://reviewboard.mozilla.org/r/81702/diff/#index_header
See other reviews: https://reviewboard.mozilla.org/r/81702/

Comment 13

[:Gijs (he/him)]

Attachment: Bug 1274633 - remove official branding 'learn more' page,

Review commit: https://reviewboard.mozilla.org/r/81704/diff/#index_header
See other reviews: https://reviewboard.mozilla.org/r/81704/

Comment 14

[Matthew N. [:MattN]]

Comment on attachment 8795755 [details]
Bug 1274633 - remove windows 10 welcome page,

https://reviewboard.mozilla.org/r/81702/#review83270

Sorry for the delay, I didn't see this review request when it came in and I'm behind on my request queue.

Comment 15

[Matthew N. [:MattN]]

Comment on attachment 8795756 [details]
Bug 1274633 - remove official branding 'learn more' page,

https://reviewboard.mozilla.org/r/81704/#review83272

Comment 16

[Pulsebot]

Pushed by [e-mail]:
https://hg.mozilla.org/integration/mozilla-inbound/rev/5dd17564f294
remove windows 10 welcome page, r=MattN
https://hg.mozilla.org/integration/mozilla-inbound/rev/6658f8103562
remove official branding 'learn more' page, r=MattN

Comment 17

[Wes Kocher (:KWierso) (Not reading bugmail; email directly if needed)]

https://hg.mozilla.org/mozilla-central/rev/5dd17564f294
https://hg.mozilla.org/mozilla-central/rev/6658f8103562

Comment 18

[:Gijs (he/him)]

Comment on attachment 8795755 [details]
Bug 1274633 - remove windows 10 welcome page,

UX has requested uplift for this.

Approval Request Comment
[Feature/regressing bug #]: n/a
[User impact if declined]: users will keep seeing the Windows 10 and additional welcome pages
[Describe test coverage new/current, TreeHerder]: there's automated test coverage for the Windows 10 page that is removed together with the page in this patch.
[Risks and why]: low, basically just code removal
[String/UUID change made/needed]: no.

Comment 19

[Ritu Kothari (:ritu) (Inactive, please n-i to RyanVM, jcristau, or pascal)]

Comment on attachment 8795755 [details]
Bug 1274633 - remove windows 10 welcome page,

Based on comment 0 this makes sense, Aurora51+, Beta50+

Comment 20

[Ryan VanderMeulen [:RyanVM]]

https://hg.mozilla.org/releases/mozilla-aurora/rev/c78efe69f354
https://hg.mozilla.org/releases/mozilla-aurora/rev/28cea4babaf8

Comment 21

[Wes Kocher (:KWierso) (Not reading bugmail; email directly if needed)]

https://hg.mozilla.org/releases/mozilla-beta/rev/f105038b40d9
https://hg.mozilla.org/releases/mozilla-beta/rev/3c1a99c27238

Comment 22

[Petruta Horea [:phorea]]

Checked that only /firstrun/ page is displayed when opening Firefox 50 RC, latest Developer Edition 51.0a2 and latest Nightly 52.0a1 with a clean profile under Win 10 64-bit, Mac OS X 10.11.6 and Ubuntu 14.04 64-bit.

https://www.mozilla.org/en-US/firefox/51.0a2/firstrun/