Facebook visual for durable team paid media test

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Marketing
Design
2 years ago
2 years ago

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(Reporter: Gregory Jost, Assigned: Jennifer Balaco)

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(9 attachments)

(Reporter)

Description

2 years ago
>>Project/Request Title:
Facebook visuals edits for durable team paid media test

>>Project Overview:
The Mozilla Durable Team is launching a paid media test to drive email signups on dedicated landing pages of the encryption campaign website (https://advocacy.mozilla.org/encrypt/). We are using a selection of existing visuals created by the foundation but minor tweaks to a few of these.
 

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Image size: 1,200 x 628 pixels
Image ratio: 1.9:1
Text max 20% of total surface

>>CTA and Design:
We would like to use the following template
https://drive.google.com/file/d/0B2qu3ExKWIlvaloyNHlxVi1pajA/view?usp=sharing

And replace all copy with the following:
V1: online privacy = essential
V2: encryption helps make the Internet work
V3: the Web we love is safer because of encryption

Here is the .ai file with all design elements for this template:
https://drive.google.com/a/mozilla.com/file/d/0B1pIp8aRb9-Gd21MaUdBYUNnZFk/view?usp=sharing

If possible, would be great to get your recommendation in terms of which of the existing color to use for the font: blue, red or white.


>>Expected Launch Date:
We are already late on the delivery of those assets, so the sooner the better. Would it be reasonable to set a deadline for Tuesday 5/24?

>>Mozilla Goal:
Grow Mozilla influence.

>>Mozilla Creative Collective:
No

>>Points of Contact:
gjost@mozilla.com, mthayer@mozilla.com

Comment 1

2 years ago
Yes, I can definitely get something by tomorrow. Question about the dimensions. Is this for Facebook? I think the size for header images is 851 x 315
(Reporter)

Comment 2

2 years ago
Great! The visuals aren't for a Facebook header but for newsfeed ads.
Here's a link to a tool for the 20%-rule check: https://www.facebook.com/ads/tools/text_overlay

Comment 3

2 years ago
Greg: I'm stumped, I can't find Cooper Hewitt Round. Can you upload it?
Flags: needinfo?(gjost)

Comment 5

2 years ago
Hi Greg, are you in the SF office? I'm here today.

Question: is the lack of punctuation (periods) intentional?

Comment 6

2 years ago
Created attachment 8756024 [details]
Facebook_the-web-we-love-v1_1200x628.gif

The 20% rule is harsh. I wasn't clear if we needed to include the url. If it is just the headline, this is what it looks like. Because the headline is a bit smaller than the sample you provided I went with white and red type to help the it stand out.

Comment 7

2 years ago
Created attachment 8756034 [details]
Facebook_encryption-helps-v1_1200x628.gif

No url, fits within 20% rule.

Comment 8

2 years ago
Created attachment 8756036 [details]
Facebook_online-privacy-v1_1200x628.gif

Comment 9

2 years ago
Created attachment 8756040 [details]
Facebook_the-web-we-love-v2_1200x628.gif

This version of "the web we love..." is without punctuation. I'm assuming you don't want periods, but just in case you want to see one with, see v1.

Comment 10

2 years ago
Created attachment 8756096 [details]
Facebook_encryption-helps-white_1200x628.gif

this version has an all white headline. Look for "white" in file title to differentiate from the white and red version. All three headlines will have a all white version.

Comment 11

2 years ago
Created attachment 8756097 [details]
Facebook_online-privacy-white_1200x628.gif

white headline version

Comment 12

2 years ago
Created attachment 8756098 [details]
Facebook_the-web-we-love-white_1200x628.gif
(Reporter)

Comment 13

2 years ago
Thanks Allen! Looking good!

Comment 14

2 years ago
Created attachment 8756885 [details]
Mozilla_Propaganda_Privacy_Eyes_FINAL.jpg

Allen — love your work on these! I've collected all of them out of this bug and will be handing them over to our media agency with our copy. 

One last spontaneous ask. See attached for an image that our social agency created. It's a bit different from the rest — a bit more bold. I'm curious if you might be able to play with this and put the concept / visual into the specs we need, and keep to under 20% test. 

It's a bit of a wildcard, but I'd be curious to see if it could help us to optimize conversion.
Flags: needinfo?(ameyer)

Comment 15

2 years ago
(In reply to mthayer@mozilla.com from comment #14)
> Created attachment 8756885 [details]
> Mozilla_Propaganda_Privacy_Eyes_FINAL.jpg
> 
> Allen — love your work on these! I've collected all of them out of this bug
> and will be handing them over to our media agency with our copy. 
> 
> One last spontaneous ask. See attached for an image that our social agency
> created. It's a bit different from the rest — a bit more bold. I'm curious
> if you might be able to play with this and put the concept / visual into the
> specs we need, and keep to under 20% test. 
> 
> It's a bit of a wildcard, but I'd be curious to see if it could help us to
> optimize conversion.

Hi Michaela,

I caan resize the image to fit into the Facebook specs. Would it be possible to get the PSD from the agency? The image you sent is flat. If they can't/wont send the file, I'll take a stab at it.
Flags: needinfo?(ameyer)

Comment 17

2 years ago
Hi Greg,
I don't seem to have access to the Box account. Is this a Mozilla account?
(Reporter)

Comment 18

2 years ago
Hey Allen, can you try again? It should work now.
Flags: needinfo?(ameyer)
(Reporter)

Comment 19

2 years ago
Actually, probably best if you use this link: https://mozilla.box.com/s/2zivi3gbz9i23ymdjs8ihmbcfx63kgjq

Comment 20

2 years ago
(In reply to Gregory Jost from comment #18)
> Hey Allen, can you try again? It should work now.

got it!
Flags: needinfo?(ameyer)

Comment 21

2 years ago
Created attachment 8757055 [details]
Mozilla_Propaganda_Privacy_Eyes_Facebook.jpg

Resized Privacy Phone image: The Facebook 20% rule is tricky, but this works.
(Reporter)

Comment 22

2 years ago
Thanks Allen! Looking good.

Comment 23

2 years ago
(In reply to Allen Meyer from comment #21)
> Created attachment 8757055 [details]
> Mozilla_Propaganda_Privacy_Eyes_Facebook.jpg
> 
> Resized Privacy Phone image: The Facebook 20% rule is tricky, but this works.

Beautiful!
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