Update headline + value proposition copy on download page

RESOLVED FIXED

Status

www.mozilla.org
Pages & Content
RESOLVED FIXED
2 years ago
2 years ago

People

(Reporter: Jennifer Balaco, Assigned: agibson)

Tracking

Production

Firefox Tracking Flags

(Not tracked)

Details

(Whiteboard: [q2 sprint 2])

Attachments

(1 attachment)

(Reporter)

Description

2 years ago
New headline: Browse Freely

Left value prop:
Fly Fast
Go anywhere you want on the Web – with a quickness.

Middle value prop:
Fly Safe
Take advantage of more built-in privacy tools than any other browser.

Right value prop:
Fly Free
Use the only browser built for freedom, not profit.

Let me know if you need more information to get the copy updated. 

Thank you!!
(Reporter)

Comment 1

2 years ago
Also, not sure who else I need to add to the cc list of this bug.
Added to board:  https://tree.taiga.io/project/malexis-mozillaorg-durable-team/task/123
Whiteboard: [q2 sprint 2]
Alex - this is ready now.  Thx!
Flags: needinfo?(agibson)
Hi Alex-

We will want to a/b test this against the current, live en-US version using Optimizely.

Pinging Winston and Jennifer Balaco in the bug to see if they have a recommendation about how much traffic to show it to?  

And adding Gareth and Peter as cc to help us get set up.

Thx,
Jen
Flags: needinfo?(wbowden)
Flags: needinfo?(jbalaco)
(Assignee)

Comment 5

2 years ago
No problem, will pick this one up today.
Assignee: nobody → agibson
Status: NEW → ASSIGNED
(Assignee)

Updated

2 years ago
Flags: needinfo?(agibson)
(Assignee)

Comment 6

2 years ago
Created attachment 8756789 [details] [review]
GitHub pull request
(Assignee)

Comment 7

2 years ago
Branch is now up on a demo and the copy variation can be viewed at the link below:

https://bedrock-demo-agibson.us-west.moz.works/en-US/firefox/new/?v=1

(Note: to see the benefits copy you may need to use a non-Firefox browser, as the newsletter gets shown instead).

Comment 8

2 years ago
(In reply to Jennifer Bertsch [:jbertsch] from comment #4)
> Hi Alex-
> 
> We will want to a/b test this against the current, live en-US version using
> Optimizely.
> 
> Pinging Winston and Jennifer Balaco in the bug to see if they have a
> recommendation about how much traffic to show it to?  
> 
> And adding Gareth and Peter as cc to help us get set up.
> 
> Thx,
> Jen

We did testing on the headline earlier. If we still want to test, you can send whatever % traffic is needed for statistical relevance.
Flags: needinfo?(wbowden)
(In reply to Winston Bowden from comment #8)
> (In reply to Jennifer Bertsch [:jbertsch] from comment #4)
> > Hi Alex-
> > 
> > We will want to a/b test this against the current, live en-US version using
> > Optimizely.
> > 
> > Pinging Winston and Jennifer Balaco in the bug to see if they have a
> > recommendation about how much traffic to show it to?  
> > 
> > And adding Gareth and Peter as cc to help us get set up.
> > 
> > Thx,
> > Jen
> 
> We did testing on the headline earlier. If we still want to test, you can
> send whatever % traffic is needed for statistical relevance.

No need to test, Alex.
Flags: needinfo?(agibson)
(In reply to Alex Gibson [:agibson] from comment #7)
> Branch is now up on a demo and the copy variation can be viewed at the link
> below:
> 
> https://bedrock-demo-agibson.us-west.moz.works/en-US/firefox/new/?v=1
> 
> (Note: to see the benefits copy you may need to use a non-Firefox browser,
> as the newsletter gets shown instead).

Please review - Ty, Winston, and Jen Balaco
Flags: needinfo?(wbowden)
Flags: needinfo?(tflanagan)
Flags: needinfo?(tflanagan)
(Assignee)

Comment 11

2 years ago
(In reply to Jennifer Bertsch [:jbertsch] from comment #9)
> (In reply to Winston Bowden from comment #8)
> > (In reply to Jennifer Bertsch [:jbertsch] from comment #4)
> > > Hi Alex-
> > > 
> > > We will want to a/b test this against the current, live en-US version using
> > > Optimizely.
> > > 
> > > Pinging Winston and Jennifer Balaco in the bug to see if they have a
> > > recommendation about how much traffic to show it to?  
> > > 
> > > And adding Gareth and Peter as cc to help us get set up.
> > > 
> > > Thx,
> > > Jen
> > 
> > We did testing on the headline earlier. If we still want to test, you can
> > send whatever % traffic is needed for statistical relevance.
> 
> No need to test, Alex.

Ok, will proceed with changing the copy for 100% of en-US visitors. Thanks
Flags: needinfo?(agibson)
(Reporter)

Comment 12

2 years ago
Thanks for such a quick turn-around! This looks good to me.
Flags: needinfo?(jbalaco)

Comment 13

2 years ago
Commits pushed to master at https://github.com/mozilla/bedrock

https://github.com/mozilla/bedrock/commit/c0f17a24cfb76fe0bf17e72b434c87ce4e715ae3
[fix bug 1275770] Update headline + value proposition copy on download page

https://github.com/mozilla/bedrock/commit/342678dc83048561e4ad8fea6a831812d0d47845
Merge pull request #4159 from alexgibson/bug-1275770-update-copy-download-page

[fix bug 1275770] Update headline + value proposition copy on download page

Updated

2 years ago
Status: ASSIGNED → RESOLVED
Last Resolved: 2 years ago
Resolution: --- → FIXED

Comment 14

2 years ago
Ooooh this looks perfect! Really happy about this :)
And yes, thank you for the fast turn around Alex.

Updated

2 years ago
Flags: needinfo?(wbowden)

Comment 15

2 years ago
Looks awesome
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