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Snippet Icon to Support "Man on the Street" Video

NEW
Assigned to

Status

Marketing
Design
a year ago
a year ago

People

(Reporter: mthayer@mozilla.com, Assigned: Jennifer Balaco)

Tracking

Details

Attachments

(4 attachments)

(Reporter)

Description

a year ago
>>Project/Request Title:
Snippet Icon to Support "Man on the Street" Video

>>Project Overview:
The Mozilla Durable Team is working to extend the reach of the Encryption campaign. We are planning to launch this video (https://www.youtube.com/watch?v=Boqtpod2-1g) on the Snippet, and are in need of a single Snippet icon to accompany it.

[Note: Sean, who is on our team, is on PTO. We understand Allen may be able to take this on, which would be lovely!] 

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Snippet icon

>>CTA and Design:
The copy that accompanies the video in the Snippet will prompt Firefox users to watch the video and learn how others — like them — think about encryption. 

>>Expected Launch Date:
2016-08-15

>>Mozilla Goal:
Firefox Browser

>>Mozilla Creative Collective:
No

>>Points of Contact:
ameyer@mozilla.com, gjost@mozilla.com,

Comment 1

a year ago
Hello,
Yes, I can help with this. We have done some encryption work in the past: do we want to look at any of those graphics as an option for this snippet? I'm not sure they would even work at this size, but more importantly: Do I need to coordinate this snippet with any other part of the campaign?

FYI: I am also working on an encryption related snippet: Bugzilla # 1293461
(Reporter)

Comment 2

a year ago
Hi Allen — excellent, thank you. The asset is a unique video — not tied to campaign look and feel. I'm not opposed to tying in graphic elements of past assets, but it's not necessary.

Comment 3

a year ago
Created attachment 8780254 [details]
moz_firefox_snippets_encryption-video.pdf

Two concepts here, with variations on each concept: 
One is a spy: being spied upon
The second is more literal: locking your data

Let me know if you have any questions or suggestions.

Comment 4

a year ago
FYI: I made up some place holder copy to show the snippets in-browser.
(Reporter)

Comment 5

a year ago
Thanks, Allen! I really like the graphic with the question mark. I think we can align the copy to support that. Greg, thoughts?
Flags: needinfo?(gjost)

Comment 6

a year ago
Created attachment 8780297 [details]
moz_contribute_glyph_encryption.ai

Sharing past encryption asset in the event the team wants to use it for snippets. Illustrator file also includes the current Mozilla unified color palette.

Comment 7

a year ago
Created attachment 8780299 [details]
moz_firefox_snippets_August-2016_03_proposed.pdf

Comment 8

a year ago
Thanks for sharing Mike. I really the encryption icon featured on the last page (snippet mockup). Featuring both the lock and the speech bubbles get the point across nicely imo.

Allen, Michaela, wdyt?
Flags: needinfo?(gjost)

Comment 9

a year ago
Yes, the speech bubbles/lock snippet is nice. Shall I create a png?
(Reporter)

Comment 10

a year ago
(In reply to Allen Meyer from comment #9)
> Yes, the speech bubbles/lock snippet is nice. Shall I create a png?

I also really like the speech bubbles and lock visual. Yes to the png!

Comment 11

a year ago
Created attachment 8780676 [details]
moz_contribute_glyph_encryption_64x64.png
(Reporter)

Comment 12

a year ago
Thank you!
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