1294770 - New CRM/Email Marketing Request: Collaborative Innovation

Status: RESOLVED FIXED

(Marketing :: Email, task)

Description

[Rosana Ardila]

>> What kind of relationships are you looking to develop?
We have 2 different projects:
- We're exploring if it would make sense to connect the Equal Rating Prize website with the CRM and to use it as way to continue building community. 
- We are also starting to network and explore relationships with communities, organizations and individuals outside of Mozilla. Usually this is done ina  very personal way, but we want to see if there is value in using the CRM for this type of relationships.

>> What will you do with these relationships?
- Equal rating prize will be to build a community around it.
- The other relationships will be for helping with collaborative innovation projects

>> In this a new email program request?
Yes

>> Cadence of planned email engagement
Random

>> What initiative does this support?
Mozilla community cultivation

>> Do you currently have a way to solve for this?
We're launching this soon, so no current alternative solution

>> What are the pain points in the current process?
not applicable 

>> What are the perceived benefits to changing the process?
That's what we want to explore

>> How will success be measured?
TBD

>> What is the risk to not doing this?
TDB

>> What does success look like?
TDB

>> How many people will need access to the CRM platform?
it will depend on how we set it up

>> How large is the data set?
no data set yet

>> When is this program needed?
2016-08-31

Comment 1

[Michele Warther]

Attachment: Email Campaign Set-up, Details and Copy