Test some alternative CTA/link styles on the home page

RESOLVED FIXED

Status

www.mozilla.org
Pages & Content
RESOLVED FIXED
2 years ago
2 years ago

People

(Reporter: craigcook, Assigned: craigcook)

Tracking

Production

Firefox Tracking Flags

(Not tracked)

Details

(Whiteboard: [q3 sprint 5], URL)

Attachments

(2 attachments)

(Assignee)

Description

2 years ago
https://tree.taiga.io/project/malexis-mozillaorg-durable-team/us/429?milestone=94329

User story: As a visitor to the homepage, I want to be able to distinguish what I can click on so that I understand possible tasks on the page.

Acceptance Criteria:  

- Review design of link styles and make recommendations to improve engagement on the page.  
- New designs are coded and live on prod.
- Initiate testing of control vs one variant 

NO l10n impact (no copy variations)

Note - Peter will find out if analysis can be this sprint (or next)

-----

Possible alternate user story:  As a visitor to the mozilla.org homepage, I want to see information and links clearly described and laid out so I can choose my next steps.


Tl;dr: Plain links are too plain. Let's fancy them up a bit so folks will notice them.

Updated

2 years ago
Whiteboard: [q3 sprint 5]
(Assignee)

Comment 2

2 years ago
Variant URLs will be:

https://www.mozilla.org/?v=a (no fade-in)
https://www.mozilla.org/?v=b (animated fade-in)

The traffic cop script to handle the redirects is behind the switch "experiment-home-links." We'll have to flip that switch in production to start sending traffic to the two variant pages.

It's currently set for 25% to Variant A (no fade-in), 25% to Variant B (animated fade-in), and 50% to the control.

Comment 3

2 years ago
Commits pushed to master at https://github.com/mozilla/bedrock

https://github.com/mozilla/bedrock/commit/c5275d66278014ddaa3667e707cca31dd9f1632d
[fix bug 1304086] Test home page link styles

https://github.com/mozilla/bedrock/commit/2fbad946182edd0e016cecc19c12ca5b24ecc8ca
Merge pull request #4388 from craigcook/bug-1304086-home-link-styles

[fix bug 1304086] Test home page link styles

Updated

2 years ago
Status: NEW → RESOLVED
Last Resolved: 2 years ago
Resolution: --- → FIXED
(Assignee)

Comment 4

2 years ago
Created attachment 8804369 [details] [review]
Github pull request https://github.com/mozilla/bedrock/pull/4432

Variant A (no fade-in animation) was the clear winner. This new PR makes it permanent and cleans up the test code.

Comment 5

2 years ago
Commits pushed to master at https://github.com/mozilla/bedrock

https://github.com/mozilla/bedrock/commit/f148c3cf03ed1c8702808c20da3ee96629696778
[bug 1304086] Update home page link styles

Variant A was the clear winner; make it permanent and clean up the test code.

https://github.com/mozilla/bedrock/commit/a035c8aac8ac5527d3d186beefc2c88bb2fffa7a
Merge pull request #4432 from craigcook/bug-1304086-home-link-styles

[bug 1304086] Update home page link styles
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