Closed Bug 1310319 Opened 8 years ago Closed 8 years ago

New CRM/Email Marketing Request: Mozilla Web Developer Newsletter

Categories

(Marketing :: Email, task)

Product:
Marketing
Component:
Email
Platform:
All
Other
Type:
task
Priority:
Not set
Severity:
normal

Tracking

(Not tracked)

Status:
RESOLVED FIXED
Due Date:

People

(Reporter: dvincent, Unassigned)

References

Details

>> What kind of relationships are you looking to develop? Informative, engaged, active, proactive, productive >> What will you do with these relationships? Help developers get better at their jobs by giving them access to the most current information that helps them incrementally develop skills. Promote best practices of web development, including cross-browser testing and clean code. Build awareness of the Mozilla Developer Network as a free and readily available developer resource. Create brand association between Mozilla and developer advocacy / interests. Be opinionated. Expose developers to the breadth of Mozilla’s innovation and impact on the web. >> In this a new email program request? No >> What initiative does this support? Mozilla mission engagement >> Do you currently have a way to solve for this? Nope! Our plan is the email program! Well, I guess currently we also have MDN on Twitter and Facebook, but it's not the same. >> What are the pain points in the current process? Not having a direct connection via email >> What are the perceived benefits to changing the process? We will have a direct way to communicate with developers in their inboxes! >> How will success be measured? Email subscribers: > 150,000 Email open rate: > 20% Click-through rate: > 5% Unsubscribe rate: < 1%* *We will be re-activating a list of 75,000, the first few publications may have lower engagement and higher unsubscribes than the benchmark goals above. >> What is the risk to not doing this? we will miss out on developer relationships that we could be building >> What does success look like? See above, kpis Also, beyond the KPIs, we have some qualitative goals like building good will toward our company. >> How many people will need access to the CRM platform? Danielle Vincent, Word Herder Ali Spivak, Our Captain Sandra Persing, First Mate >> How large is the data set? anticipated 150,000 >> When is this program needed? 2016-10-21
Thanks, Danielle! We'll use this bug to track our convos around launch. Brian from Legal will need to review the new signup form language before it goes live. Let me know when the copy in the gdoc is ready for his review. When do you expect draft content ready for us to review for the transition/re-engagement email?
Blocks: 1310322
(In reply to Jessilyn Davis from comment #2) > Brian from Legal will need to review the new signup form language before it > goes live. Let me know when the copy in the gdoc is ready for his review. We have reused the copy from the existing sign-up forms and it's all ready for review! Woot! > When do you expect draft content ready for us to review for the > transition/re-engagement email? We just had our content meeting this morning and drafted the pioneer newsletter, so soon. Looming. I was hoping for last week, but looks like things are taking longer than I had hoped. We have an open task for it here: https://tree.taiga.io/project/lmn0p-dev-marketing-durable-team/task/733 I hope today. At the latest, I hope tomorrow. There's a lot of hope involved in writing it, since there are many people's input needed. :)
Blocks: 1313508
Blocks: 1313704
Welcome, confirms, and double opt-in processes are live!
Status: NEW → RESOLVED
Closed: 8 years ago
Resolution: --- → FIXED
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