replace fennec download link from visit our landing page to the play store web page

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Firefox
Preferences
a year ago
10 months ago

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(Reporter: gasolin, Unassigned)

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(Not tracked)

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(1 attachment)

(Reporter)

Description

a year ago
In `about:preferences?entrypoint=menupanel#sync`

instead of open https://www.mozilla.org/en-US/firefox/android/

It will be more efficient to provide play store link and user can install Firefox directly to their Android phones from desktop.
https://play.google.com/store/apps/details?id=org.mozilla.firefox 


Origin discussion comes from slack channel https://firefox-team.slack.com/messages/fennec/


Quick click number estimation:

origin:
1~20: read, decide if need to type email address
21: tap send button
22: switch to email tab
23*: open mail, read and follow the instructions...

new:
1: click to play store
2: click install
3: confirm


```
Another strange thing I experienced is the page https://www.mozilla.org/en-US/firefox/android/ where user will be directed to when they try to log into the Firefox account on desktop and see the android version download link. WHY NOT put google play first then put `send email` as the alternative? In most cases Only China user need manually install android apk when fennec is available on play store. If play store is not our choice(??), direct link to download is even more preferable than type the whole address and switch to email. 
```
ni pdol, thoughts?
Flags: needinfo?(pdolanjski)
Mike, based on the experiments that have been run, what makes the most sense here?
Flags: needinfo?(pdolanjski) → needinfo?(mhan)

Comment 3

a year ago
Depends on the device the user is on when we are asking them to download Firefox mobile:

1.  For Desktop users, they should see a "send to device" widget that will send an email or text message with the google play download link to their devices.  We've seen the highest conversion this way.

2.  For mobile users, they should be taken directly to the google play store to download.  

I cant tell for sure, but I think this path you are referring to is from the desktop
Flags: needinfo?(mhan)
(Reporter)

Updated

11 months ago
Summary: replace fennec download link to play store web page → replace fennec download link from visit our landing page to the play store web page
(Reporter)

Comment 4

11 months ago
Sorry for miss the conversation. Yes this issue is around the desktop, specificly its about Do we need redirect users to a landing page, or just link them to the play/apple store directly?

Or if the landing page is essential for some reason, I was wonder if we put `go to Google Play`/`go to Apple Store` at the center of `call to ation` section instead of `entering email and send to device`, will we get a higher conversion rate from desktop?
Flags: needinfo?(mhan)
(Reporter)

Comment 5

11 months ago
For reference, play store and apple store are now different after we released fennec several years ago.

At this time Play store on desktop browser allow user install Fennec or other app to their devices DIRECTLY. And I think(yeah I might be bias, so I'll do a quick survey around my FB friends, will update result) its common to install app directly on desktop browser.

At least in my experience, pick up the android phone and search app name on play store is still quicker than enter email and send to the device.
(Reporter)

Comment 6

11 months ago
My friend reminds me we can add QRCode and let user scan it, so they don't need any input on desktop

QRCode is extremely common in Asia.
http://pic.pimg.tw/zipclothingstore/1382592413-1734031438.jpg
(Reporter)

Comment 7

11 months ago
(Survey update) Currently there are 16 responses, some people picking both 1 & 2, 3 people said they would rather scan QRCode, and no one pick 3.


The survey question

```
如果你在電腦瀏覽器上看到一個app介紹,你習慣(只要選擇1,2,3)
1. 連上網站提供的play store連結, 在瀏覽器上直接安裝App到手機
2. 打開手機play store搜尋該app
3. 在網站上輸入你的email, 然後在手機信箱上開信取得 play store連結
```

Translate:
If you see an app on desktop browser, you used to (select from 1,2,3
1. open the play store link and install app to device directly on browser 
2. open mobile play store and search this app
3. enter your email on the web site and get the play store download link on your devices

Survey Result
1. (9)
2. (9)
3. (0)
4. Scan QRCode (3)

Comment 8

11 months ago
Fred,

#1 and #2 happens a lot already in western markets.  With this, we just need to include a google play/app store badge to download the app on their desktop.  We have this with a lot of our other pages.  Can we add the store badge that links to the app store to this page?
Flags: needinfo?(mhan)
(Reporter)

Comment 9

11 months ago
Peter, as above comments we have several options

1. replace web link to play store link on Firefox Desktop
2. replace web link and include a google play/app store badge on Firefox Desktop
3. include a google play/app store badge on linked web site
4. add QRCode on linked web site

What's the next action?
Flags: needinfo?(pdolanjski)
(In reply to Fred Lin [:gasolin] from comment #9)
> Peter, as above comments we have several options
> 
> 1. replace web link to play store link on Firefox Desktop
> 2. replace web link and include a google play/app store badge on Firefox
> Desktop
> 3. include a google play/app store badge on linked web site
> 4. add QRCode on linked web site
> 
> What's the next action?

Adding cmore since this could be done as an A/B test to measure conversion rates.  Instead of building funnelcakes to test it, could we just first test these options on the https://www.mozilla.org/en-US/firefox/android/ page first? (I think that's what mhan was implying)  I'm not sure if upleveling it to link directly to the play/app store in about:preferences will make a difference, but that could be a follow-on test.
Flags: needinfo?(pdolanjski)
(Reporter)

Updated

11 months ago
Flags: needinfo?(chrismore.bugzilla)

Comment 11

11 months ago
We've tested these hypotheses on this page and others.

If you want to read more about the Play Store button vs SMS form, visit this test recipe and results page:

https://mana.mozilla.org/wiki/display/FIREFOX/Send+to+Device+vs+Google+Play+Button

Summary: providing the SMS form gathered 13% more Android installs from desktop than providing a Play Store button.

Generally, the UX of using the Play Store button directly and sending an app to your phone is not the greatest and it is a flow that isn't often used.
Flags: needinfo?(chrismore.bugzilla)

Comment 12

11 months ago
Chris,

We dont have SMS support for the send to device widget outside of the US... so the only option is email input for send to device.  We are looking into SMS.. but we should move forward assuming we dont have it yet.
(Reporter)

Comment 13

11 months ago
Thank you Chris, its really nice to have the survey.

Since its 2017 and we are now exploring Asia market, is it worth to take QRCode or the region into concern?
Flags: needinfo?(chrismore.bugzilla)

Comment 14

11 months ago
Fred,

Is QRCode or sms/send message to a message service like line/kakao/whats app going to be more effective for Asia?  Our priority markets in 2017 are:  TIER 1: Taiwan, HK, SG TIER 2, India and Indonesia.  Yes these are very different markets!

Comment 15

11 months ago
Created attachment 8833484 [details]
Android page from non-US geo

Here's the screenshot of the email form for outside of the US.
Flags: needinfo?(chrismore.bugzilla)
(Reporter)

Comment 16

10 months ago
Joe, could you help answer mhan's question in comment 14?

mhan, comparing between QRCode & SMS, in my experience QRCode is more common in Taiwan because there's no free SMS send service(corp side cost concern) and people tend not to leave their phone number anywhere (which generally lead to lots of fake call) if unnecessary.
Flags: needinfo?(jcheng)
I have similar experience and observations as Fred in Taiwan. For other regions in Asia, based on what I see and some quick online research on QRCode usage in Asia, QRcode definitely has higher usage in Asia than other parts of the world. Whether is it the best approach we take, we should probably test them or get some initial feedback from local marketers.
Flags: needinfo?(jcheng)
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