1323829 - Update non-Fx header copy on /firefox/products/

Status: RESOLVED FIXED

(www.mozilla.org :: Pages & Content, defect)

Description

[Chris More [:cmore]]

On this page:

https://www.mozilla.org/en-US/firefox/products/

When visiting from a non-Firefox browser, it says:

"Choose Independent. Choose Firefox." in the header banner.

Code here:

https://github.com/mozilla/bedrock/blob/master/bedrock/firefox/templates/firefox/family/index.html

It should say:

"Browse freely."

and the button should say "Download Firefox" instead of just "Download".

Which is the main brand positioning on the homepage and /firefox/new/.

Comment 1

[Chris More [:cmore]]

:jbertsch: thoughts on this change? This page is now ranking above /new/ in the english market and thus it makes sense to be consistent with /new now.

Comment 2

[Jennifer Bertsch [:jbertsch]]

If PMM team is good with this decision, then +1 from me.  I'm more concerned about the SEO ranking than the copy :)  Should we discuss?

Comment 3

[Chris More [:cmore]]

(In reply to Jennifer Bertsch [:jbertsch] from comment #2)
> If PMM team is good with this decision, then +1 from me.  I'm more concerned
> about the SEO ranking than the copy :)  Should we discuss?

Yeah, this is not an SEO change. Just branding consistency and to use the same words. Interesting enough, for Google organic traffic, this page converts at the same rate as /new/ with the button up top.

Comment 4

[Fabio Rios [:frios]]

(In reply to Chris More [:cmore] from comment #3)
> (In reply to Jennifer Bertsch [:jbertsch] from comment #2)
> > If PMM team is good with this decision, then +1 from me.  I'm more concerned
> > about the SEO ranking than the copy :)  Should we discuss?
> 
> Yeah, this is not an SEO change. Just branding consistency and to use the
> same words. Interesting enough, for Google organic traffic, this page
> converts at the same rate as /new/ with the button up top.

Nice catch. Yes, let's update per your note:

It should say:

"Browse freely."

and the button should say "Download Firefox" instead of just "Download".

Just fyi - the follow up scene shows "Enjoy online freedom." which matches the browse freely message.

Thanks

Comment 5

[Alex Gibson [:agibson]]

Yoink.

Comment 6

[Alex Gibson [:agibson]]

Attachment: GitHub pull request

Comment 7

[Alex Gibson [:agibson]]

Note: I'm not including the period after "Browse Freely", as this means we can import the translated strings from other pages and saves work for our translators.

Comment 8

[[github robot]]

Commits pushed to master at https://github.com/mozilla/bedrock

https://github.com/mozilla/bedrock/commit/fceabe821e0d05c9c38827b8cf5d79b3316412a7
[fix bug 1323829] Update non-Fx header copy on /firefox/products/

https://github.com/mozilla/bedrock/commit/27064c233d88cdcb524caf5b99cc202121862c91
Merge pull request #4540 from alexgibson/bug-1323829-header-copy-firefox-products

[fix bug 1323829] Update non-Fx header copy on /firefox/products/