Developer newsletter standalone opt-in form optimization

RESOLVED FIXED

Status

RESOLVED FIXED
2 years ago
2 years ago

People

(Reporter: hoosteeno, Assigned: jpetto)

Tracking

Production

Firefox Tracking Flags

(Not tracked)

Details

The purpose of this experiment is to test various alternative copy treatments on the standalone newsletter opt-in page at https://www.mozilla.org/en-US/newsletter/developer/, in an attempt to get 20% more sign ups via that channel. We previously tried this with just body copy (see bug 1319553), but that experiment didn't produce meaningful results. This time around we'll change body copy, headlines and images.

In Mana:
https://mana.mozilla.org/wiki/display/FIREFOX/Developer+Newsletter+Standalone+Form+CTA

In Optimizely:
https://app.optimizely.com/edit?experiment_id=8079870300
The experiment is ready for review. :erenaud, could you help me find a front-end reviewer?
Flags: needinfo?(erenaud)
Jon - could you please pick this up when you're back on line next week? I've added it to our (extended) sprint is the top priority story.
Assignee: nobody → jon
Flags: needinfo?(erenaud) → needinfo?(jon)
(Assignee)

Comment 3

2 years ago
All variations, URL targeting, and audience look good. r+!
Flags: needinfo?(jon)
Experiment finished without recommending any changes, see report for details.
Status: NEW → RESOLVED
Last Resolved: 2 years ago
Resolution: --- → FIXED
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