1329661 - Create ad-campaign tailored Firefox download page designs

Status: VERIFIED FIXED

(www.mozilla.org :: Pages & Content, defect)

Description

[Alex Gibson [:agibson]]

As a (Persona) taking action based on the FF advert I saw, I want a consistent look and feel throughout the experience so I will feel confident when deciding to download FF.

** Need baseline for conversion rate (Winston has this)

Acceptance Criteria:

- Live by January ? ASAP
- Live to en-US only
- Specific query params on templates for ad campaigns

* Moz.org requirement - don't change logic in the page

Test will include current page (control) plus 2 page variations with possibility of multiple headline.

Comment 1

[Alex Gibson [:agibson]]

Things I need to get started:

- Page deigns / copy.
- Specific query params needed to dictate each design.

Comment 2

[Alex Gibson [:agibson]]

Attachment: FFx-Desktop_Q42016_LandingPages-SKETCH.zip

Sketch file

Comment 3

[Alex Gibson [:agibson]]

Attachment: FFx-Q42016-LandingPage-Exportedimages.zip

Exported assets

Comment 4

[Alex Gibson [:agibson]]

Attachment: GitHub pull request

Comment 5

[Alex Gibson [:agibson]]

WIP versions of the two main designs are up on demo. I made up the URL parameters for now, but they can be anything we choose:

https://bedrock-demo-agibson.us-west.moz.works/en-US/firefox/new/?utm_campaign=breakfree
https://bedrock-demo-agibson.us-west.moz.works/en-US/firefox/new/?utm_campaign=wayofthefox

Comment 6

[Winston Bowden]

These looks fantastic. No changes.

Comment 7

[Eric Renaud [:erenaud]]

Winston - per Alex's comment 5 - can you let us know what the (final) URL parameters will need to be for each of these?

Comment 8

[Winston Bowden]

what you have works. thanks

Comment 9

[Eric Renaud [:erenaud]]

Peter - we're fully greenlit here - please work with agibson on GTM config.

Alex - ^^  - we're good to go with PR when you're ready. Please note Winston's approvals, including the URL parameters you supplied, the final of which will be conveyed to the Ad agency to handle traffic control.

Comment 10

[Alex Gibson [:agibson]]

(In reply to Eric Renaud from comment #9)
> Peter - we're fully greenlit here - please work with agibson on GTM config.
> 
> Alex - ^^  - we're good to go with PR when you're ready. Please note
> Winston's approvals, including the URL parameters you supplied, the final of
> which will be conveyed to the Ad agency to handle traffic control.

Thanks  - I'll finish up what I have and get this ready for code review while we get GA sorted. Are we still doing any copy / headline tests for this?

Comment 11

[Eric Renaud [:erenaud]]

No copy / headline tests. Just the 2 var pages, happily.

Comment 12

[pgerman]

Hey Guys,

Is it possible to use different query parameters instead of "?utm_campaign" ? That has a very specific meaning in GA.

It would be better if we could use something like "?xv=" short for 'experience version'.

Other than that, it looks good.

Comment 13

[Alex Gibson [:agibson]]

(In reply to pgerman from comment #12)
> Hey Guys,
> 
> Is it possible to use different query parameters instead of "?utm_campaign"
> ? That has a very specific meaning in GA.
> 
> It would be better if we could use something like "?xv=" short for
> 'experience version'.
> 
> Other than that, it looks good.

URLs are now:

https://bedrock-demo-agibson.us-west.moz.works/en-US/firefox/new/?xv=breakfree
https://bedrock-demo-agibson.us-west.moz.works/en-US/firefox/new/?xv=wayofthefox

Thanks

Comment 14

[pgerman]

Perfect. @winston, please still use UTM parameters as you normally would in any campaign.

Thanks!

Comment 15

[[github robot]]

Commits pushed to master at https://github.com/mozilla/bedrock

https://github.com/mozilla/bedrock/commit/fb4bf85e54df346dfd256f7129850aa11eb956b1
[fix bug 1329661] Create ad-campaign tailored Firefox download pages

https://github.com/mozilla/bedrock/commit/80b04a7287d8479fac8babdc0df833027853930c
Merge pull request #4580 from alexgibson/bug-1329661-ad-campaign-download-pages

[fix bug 1329661] Create ad-campaign tailored Firefox download pages

Comment 16

[Alex Gibson [:agibson]]

These pages are now on prod:

https://www.mozilla.org/en-US/firefox/new/?xv=wayofthefox
https://www.mozilla.org/en-US/firefox/new/?xv=breakfree

Comment 17

[Jennifer Balaco]

Thank you, Alex!