CRM/Email Marketing Request: Create Mobile download email in Chinese (zh-TW)

RESOLVED FIXED

Status

Marketing
Email
RESOLVED FIXED
a year ago
a year ago

People

(Reporter: Jessilyn Davis, Unassigned)

Tracking

Details

Attachments

(1 attachment)

(Reporter)

Description

a year ago
>> Mozilla Team/Department
Marketing
>> What kind of relationships are you looking to develop?
one-time transactional email in Chinese with links to download Firefox for iOS & Android
>> How will you nurture these relationships?
one time email
>> How will success be measured?
Download Firefox for iOS or Android conversions from email
>> What is the risk to not doing this?
Users who land on:

https://www.mozilla.org/zh-TW/firefox/android/

or 

https://www.mozilla.org/zh-TW/firefox/iOS/

do not get the benefit of using the "send to device" widget for email. They are prompted directly to the iOS or Android store (and could be visitng the site on their desktop)
>> What's the timeline for launch?
Mike - can you add this in?
(Reporter)

Comment 1

a year ago
Mike, please let us know timing for this.

Steps:

1) Mike to get current Mobile download email localized into zh-TW
https://docs.google.com/spreadsheets/d/1jPs3eRMwq7p9yEoZAwZ8NaCcCGfc_xPhFdo4hDEiwoQ/edit#gid=1292879787


2) Jess O (or Fabio/Jen/Winston/Mike) to code download emails:
Shared Emails > Mobile


Question to Mike:
Do you want the separate versions for "Recommender" and "What's new" adjust tracking?


3) Jess O/Ben/Jess to set up SFMC triggers:

Triggered Sends > Mobile Download > Firefox for Mobile Link

Use naming convention to name the trigger, but use current mobile download naming pattern for external key.


4) Jess D to set up basket & manually test. Mike to coordinate with Snippet/moz.org team to use. Mike + team will need to QA when it goes live on a site/snippet.
Flags: needinfo?(mhan)

Comment 2

a year ago
Jess,

I dont have the content for the mobile download email - your team is working on that this sprint.  After your team finalizes it, we will localize and code it.
Flags: needinfo?(mhan)
(Reporter)

Comment 3

a year ago
Jess O, is the retention team updating the "mobile" (iOS & Android) download emails this sprint? Screenshot attached.
Flags: needinfo?(josorio)
(Reporter)

Comment 4

a year ago
Created attachment 8832117 [details]
Screen Shot 2017-01-30 at 10.58.08 AM.png

Comment 5

a year ago
@jess davis - sorry my bad. I got this mixed up with the welcome email for zh-tw email subscribers.  Its in the same request as the confirmation page copy (Bug 1334658).  I have reached out to the bug again to ask Peter to locale the download email.
Summary: CRM/Email Marketing Request: Create Mobile downlad email in Chinese (zh-TW) → CRM/Email Marketing Request: Create Mobile download email in Chinese (zh-TW)
(Reporter)

Comment 6

a year ago
Cool deal! And no worries. There are a lot of moving pieces. :)

Thanks, Mike!
Flags: needinfo?(josorio)
(Reporter)

Comment 7

a year ago
Hey Mike,

The mobile download email hasn't been localized yet - can you get this localized?

https://docs.google.com/spreadsheets/d/1jPs3eRMwq7p9yEoZAwZ8NaCcCGfc_xPhFdo4hDEiwoQ/edit#gid=1292879787


Thanks!
Flags: needinfo?(mhan)

Comment 8

a year ago
Jess D,

I didnt have the mobile download email content localized because when we kicked off this project around Sprint 1 we said that Ben and Jess were creating a new mobile download email - and I was waiting for that. In any case, I can make the request to have this localized.
Flags: needinfo?(mhan)
(Reporter)

Comment 9

a year ago
Thanks Mike. Good to go head and have it l10ned. I know Ben & Jess are working on a new welcome email for Firefox subscribers; I don't believe a new mobile download email for the "send-to-device" widget is on their board.

Comment 10

a year ago
Hello All,
Mobile Download Emails for Zh-TW are now active.

Thanks,
Status: NEW → RESOLVED
Last Resolved: a year ago
Resolution: --- → FIXED

Updated

a year ago
Status: RESOLVED → REOPENED
Resolution: FIXED → ---

Comment 11

a year ago
(disregard previous post)
The mobile download emails are live in zh-TW.  Wes is on tap for getting the send to device widget for android/ios live in zh-TW.

@wes Please file a bug with moz.org to get the send-to-device widget enabled on https://www.mozilla.org/zh-TW/firefox/android/ and on https://www.mozilla.org/zh-TW/firefox/ios


Thanks,

Updated

a year ago
Status: REOPENED → RESOLVED
Last Resolved: a year agoa year ago
Resolution: --- → FIXED
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