Open Bug 1351268 Opened 3 years ago Updated 3 years ago

[meta] Photon - Update product messaging with the appropriate tone

Categories

(Firefox :: General, enhancement)

enhancement
Not set
normal

Tracking

()

People

(Reporter: dao, Unassigned)

References

(Blocks 1 open bug)

Details

(Keywords: meta, Whiteboard: [photon-visual])

Hypothesis / Problem Statement:
Our product messaging is inconsistent, lacking a strong narrative and doesn’t reflect our values.

Solution:
Update our messaging with the appropriate tone and use more illustrations to tell our story and connect with users.

Our goal is to align content with Photon's guiding design principles. We will do this by designing content that:
* Never drifts from Firefox values
* Varies in tone depending on situation but is generally casual and respectful
* Anticipates user needs and wants
* Responds to signals from users, and delivers fair give and take
Duplicate of this bug: 1349702
Alias: photon-content
Blocks: photon-ui-refresh
No longer blocks: photon-visual
Keywords: meta
Summary: Update product messaging with the appropriate tone → [meta] Photon - Update product messaging with the appropriate tone
Whiteboard: [photon]
Flags: qe-verify-
Whiteboard: [photon] → [photon-content]
Depends on: 1356548
Depends on: 1356550
Depends on: 1356551
Depends on: 1356552
Depends on: 1356553
Depends on: 1356555
Depends on: 1356557
Alias: photon-content
Blocks: photon-visual
No longer blocks: photon-ui-refresh
Whiteboard: [photon-content] → [photon-visual]
Depends on: 1357858
Depends on: 1357863
Depends on: 1358293
Depends on: 1358303
Depends on: 1358305
Depends on: 1358331
Depends on: 1358498
No longer depends on: 1358498
Depends on: 1358536
Depends on: 1358913
Depends on: 1358915
Depends on: 1358918
Depends on: 1361689
Depends on: 1361693
Depends on: 1361695
Depends on: 1361697
Depends on: 1361986
Depends on: 1363046
Depends on: 1363051
Depends on: 1367326
Depends on: 1372005
Depends on: 1380043
Depends on: 1378834
No longer depends on: 1378834
Depends on: 1394451
Depends on: 1394457
Depends on: 1394458
Depends on: 1394460
Depends on: 1394461
Depends on: 1394462
Depends on: 1394463
Depends on: 1394464
Depends on: 1398183
Depends on: 1401346
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