1359878 - Create ad-campaign tailored Firefox /new/ variations

Status: RESOLVED FIXED

(www.mozilla.org :: Pages & Content, enhancement)

Description

[Francesco Polizzi [:fpolizzi]]

Purpose:
1. Maximize display conversion by testing multiple landing pages that match the look and feel of our new ad concepts. 
2. Content should reflect the message of each ad 
3. Focus of each page is download CTA, but with reinforcing proof points 

What we're delivering:
1. Three landing pages with separate copy and ad images to match the 3 different styles of display ad

Specs: https://docs.google.com/document/d/1deELFKG-US0_kAkIRQ8p4p3fVhK26jTSWCs0aS4oTB4/edit

Comment 1

[Francesco Polizzi [:fpolizzi]]

:jpetto, :agibson, :craigcook, r?

Comment 2

[Francesco Polizzi [:fpolizzi]]

PR: https://github.com/mozilla/bedrock/pull/4799

Comment 3

[Francesco Polizzi [:fpolizzi]]

Attachment: Browse free design

Comment 4

[Francesco Polizzi [:fpolizzi]]

Attachment: Conformity design

Comment 5

[Francesco Polizzi [:fpolizzi]]

Attachment: Privacy design

Comment 6

[Fabio Rios [:frios]]

(In reply to Francesco Polizzi [:fpolizzi] from comment #2)
> PR: https://github.com/mozilla/bedrock/pull/4799

Added a note to 4 lines that required word edits per legal feedback. I've added the copy within the comment and is ready to paste in. Let me know if you have any questions.

Comment 7

[Alex Gibson [:agibson]]

Looks like Jon has reviewed this, clearing needsinfo's

Comment 8

[Fabio Rios [:frios]]

Hey Jon, per our slack this morning, Francesco's last day was Friday. Thanks for helping us get to the finish line with these.

Let me know if you have any questions.

Comment 9

[Fabio Rios [:frios]]

Also, adding that Jon is helping create the custom scene 2 page. This will keep scene 2 within the same page template and change the headline and subhead to thank and confirm the download.

headline: Thanks for choosing Firefox

subhead: Your download should begin automatically. If not, click here.

(remove download buttons)

Comment 10

[[github robot]]

Commit pushed to master at https://github.com/mozilla/bedrock

https://github.com/mozilla/bedrock/commit/c73d3a74b366a2295928c9ddce67c62f67591fd9
Merge pull request #4814 from jpetto/bug-1359878-fx-lifestyle-variations

Bug 1359878 fx lifestyle variations

Comment 11

[Jonathan Petto [:jpetto]]

Noting here that request was made to add <meta name="robots" content="noindex,follow"> to all /new variation templates, both scenes 1 & 2.

Comment 12

[[github robot]]

Commits pushed to master at https://github.com/mozilla/bedrock

https://github.com/mozilla/bedrock/commit/c53176d7e0ff98a619baa4ac72525dbd1695ff3e
[fix bug 1359878] Add noindex to /new variation templates

https://github.com/mozilla/bedrock/commit/bc96af38c46bd38c9b17213e6da2318d9c79f360
Merge pull request #4825 from jpetto/bug-1359878-add-noindex-to-variations

[fix bug 1359878] Add noindex to /new variation templates

Comment 13

[Jonathan Petto [:jpetto]]

Variations are live:

https://www.mozilla.org/en-US/firefox/new/?xv=privatenotoption
https://www.mozilla.org/en-US/firefox/new/?xv=browseuptoyou
https://www.mozilla.org/en-US/firefox/new/?xv=conformitynotdefault

Comment 14

[Rachel Wong]

Attachment: Y! Ad Lifestyle 2 LP source files

Attached are the source files for the next Landing Page. It follows the same overall layout but does have custom type and some color and style changes in the CTA button. Let me know if you need anything else. Thanks!!