1360013 - CRM/Email Marketing Request: Mozilla Newsletter - Issue #5-2017

Status: RESOLVED FIXED

(Marketing :: Email, task)

Description

[M.J. Kelly]

>> Mozilla Team/Department
Mozilla Internet Health Durable Team
>> What kind of relationships are you looking to develop?
Email subscription
>> How will you nurture these relationships?
Send a newsletter
>> How will success be measured?
Open rate, click-throughs, unsubs, the usual email metrics
>> What is the risk to not doing this?
Not nurturing our relationship, which leads to lower engagement
>> What's the timeline for launch?
Send the newsletter on 5/2

Comment 1

[M.J. Kelly]

copy is in review: https://docs.google.com/document/d/1SZhGCMjv5beYu0nYObsB066CMVal1gim2YnPGyZHn_o/edit

Comment 2

[M.J. Kelly]

Design is all pick up from last month, with a new header graphic coming on Friday from the design team. I will post it here when I get it.

Comment 3

[Jessilyn Davis]

Thanks, MJ!

I've invited you to our weekly LCM intake mtg, Monday, 9am in Michele Warther's room. We can sync up on next steps there.

Please attach the final/approved copy and header graphic to this bug before Monday so we can help make 'er happen.

Thanks!

Jess

Comment 4

[M.J. Kelly]

Attachment: email header graphic

Header graphic for the newsletter

Comment 5

[M.J. Kelly]

Attachment: Podcast_Email_Mock.jpeg

Newsletter mock-up (with old copy)

Comment 6

[Jessilyn Davis]

Thanks for meeting today, MJ!

Anthony's going to be helping you with this send. Launch date: Wednesday, 5/3  (A/B test of from name to launch at 7am PT, full send 10am PT).

Heads up on design: 

Since your last send, we've standardized our templates across *all* our email programs. The means we'll be using the updated font, blue link colors, and footer section. (It looks similar to the current emails you've been sending.)

We can accommodate the updated Mozilla logo in the top with the yellow background, but the links and buttons will need to be the standard blue.

Please let Anthony know who all should receive the test message.

Thanks!

Comment 7

[Jessilyn Davis]

Update: we can accommodate the yellow button no problem. The links will be blue.

Comment 8

[M.J. Kelly]

Closing bug as the email has been sent.