Closed Bug 1368135 Opened 8 years ago Closed 8 years ago

a/b test Internet Health content hub page

Categories

(www.mozilla.org :: Pages & Content, enhancement)

Production
enhancement
Not set
normal

Tracking

(Not tracked)

RESOLVED WONTFIX

People

(Reporter: erenaud, Unassigned)

Details

- Create variation of IH hub page w. blogs cards and net neutrality cards placed at the top of the content (refine this here) - set traffic copy for a/b test at 50/50 - get analytics reporting set up to provide data on user interaction, compare results to select winner - hypothesis - users that see timely content (recent blogs, latest news on important topics) higher up in the page will lead to greater engagement versus more 'evergreen' content
I'm not 100% sure this hypothesis has been thought through thoroughly (heh, English is so confusing). I think it's likely safe to assume putting any kind of content higher up the page will result in more clicks on that content than it being further down the page. But even if it does prove correct, how do we know the content is better helping the user understand the Internet Health issues themselves? Is an A/B test enough here, or could we also do additional research such as a survey, or user testing?
Closing this as wontifx, as we're re-shuffling the content for the upcoming June campaign already.
Status: NEW → RESOLVED
Closed: 8 years ago
Resolution: --- → WONTFIX
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