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CRM/Email Marketing Request: Inhuman Ads email newsletter



2 months ago
2 days ago


(Reporter: thunder, Unassigned)




(2 attachments, 2 obsolete attachments)



2 months ago
>> Mozilla Team/Department
Inhuman Ads / Product
>> What kind of relationships are you looking to develop?
1. Deepen our relationship with users of the Inhuman Ads site, who are interested in advertising issues on the Web, or just amused by our site. Give them a reason to stay engaged, come back to the site and like/upvote screenshots.

2. Develop as many of those users as possible into contributors of content who take the extra effort to submit screenshots of bad ads form around the Web.
>> How will you nurture these relationships?
List of topics and general approach here (work in progress):

>> Do you currently have a way to solve for this?
We don't have an email newsletter for Inhuman Ads / site hasn't launched yet.
>> What are the pain points in the current process?
>> What are the perceived benefits to changing the process?
>> How large is the data set?
No data set yet. I expect email signups to be in the hundreds.
>> How many people on your team need access or training?
Kirby Fowle - Engagement
Chelsea Novak - Content strategy
TBD - Copywriter

>> How will success be measured?
Primary KPI is # of return visits to the site from the email newsletter.
>> What is the risk to not doing this?
We will have a more difficult time scaling Inhuman Ads and risk not getting to critical mass to form a community around the site.
>> What's the timeline for launch?
Current expected go-live on 9/5 (post-labor day). Contingent on Firefox Screenshots roll out.
>> Any other info we should know?
Inhuman Ads project doc: https://docs.google.com/document/d/1j9t18EDNmf8OzdNSVBg_lzLbeyFEIB6JHd4jr2-qYRw/edit

Comment 1

2 months ago
Thanks for filing the request, Dan! I just invited you to our next Lifecycle Marketing intake mtg on Monday, 9am ET in Michele Warther's Vidyo so we can talk next steps.

Comment 2

2 months ago
(In reply to Jessilyn Davis from comment #1)
> Thanks for filing the request, Dan! I just invited you to our next Lifecycle
> Marketing intake mtg on Monday, 9am ET in Michele Warther's Vidyo so we can
> talk next steps.

Thanks! :-)

Comment 3

2 months ago
Hey Thunder, so good to see you today. Thanks for coming to the mtg! :)

Here are the notes:

We'll keep you posted when this project is prioritized in an upcoming sprint.

In the meantime, please check out these "Getting Started Guides" - with info about templates, creating emails, website signup code, etc:


You'll likely be most interested in Guides: #1, #2, #3, and #6

Comment 4

2 months ago
Thanks Jessilyn!

Comment 5

13 days ago

We've developed a launch plan doc:


Key dates (details on p21):

* Soft launch on 09/21 (we'll quietly launch the site and promote it among mozillians only)
* Public announcement on 10/10

Let me know about getting the newsletter setup. We have a copywriter now (yay) and he's actively working on the initial set of content for our blog & newsletter. Thanks!

Comment 6

12 days ago
Sweet! Thanks for the update, Thunder! I'm inviting you to our next LCM intake mtg on Monday so our team can get on the same page with the latest plans & next steps.

Please send along the signup form code info to your Dev team to add the newsletter on the site:


Once we get this story prioritized, we'll have a newsletter ID to give you.

We'll need welcome email content to setup too before the newsletter infrastructure can go live. Please make a copy of this doc, and update it with Inhuman Ads info:


Design spec's here:

Sample welcome emails & best practices here:

That way we can streamline the production when this is prioritized. :)

(PS if you want to see a different team's process for getting their new newsletter setup, check out Bug 1352208)

Comment 7

11 days ago
Thanks for the links!

I've added the newsletter setup doc to our copywriter's task list - will get that filled out ASAP. Should be no problem.

Talk to you Monday :-)

Comment 8

6 days ago
Hi team, an update. We now have the newsletter setup copy at this doc:


Comment 9

6 days ago
Thanks for meeting today, Thunder!

Notes & Action items from the meeting are here:

We'll keep you posted when this work is prioritized in an upcoming sprint for LCM to implement the backend setup for the signup form code.

Comment 10

6 days ago
Created attachment 8909358 [details]
Header Image

Comment 11

6 days ago
Created attachment 8909359 [details]
Header Image (retina)

Comment 12

5 days ago
2 other helpful docs for this project:

1) CRM Intake form:

2) Email Intake form for this Welcome email:

Please note, this bug is to get the signup form enabled. We'll need to work with you on creating new Email Intake forms, and train you on the email system, for the upcoming/ongoing emails you want to send to these new subscribers. This work will happen in future email/CRM requests (you'll fill out a new bug request at least 2 weeks before you want to send your first email to subscribers: http://bugzilla.mozilla.org/form.crm )


Comment 13

2 days ago
Created attachment 8911053 [details]
Header Image
Attachment #8909358 - Attachment is obsolete: true

Comment 14

2 days ago
Created attachment 8911054 [details]
Header Image (retina)
Attachment #8909359 - Attachment is obsolete: true
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