CRM/Email Marketing Request: SMS Send to device support expansion



2 months ago
a month ago


(Reporter:, Unassigned)




(1 attachment)



2 months ago
>> Mozilla Team/Department
Product Marketing
>> What kind of relationships are you looking to develop?
Increased cross platform users - targeting Fx desktop users to promote Firefox mobile 
>> How will you nurture these relationships?
Leanplum and lifecycle marketing to retain and engage users
>> Do you currently have a way to solve for this?
Yes, we will use adjust to attribute installs
>> What are the pain points in the current process?
>> What are the perceived benefits to changing the process?
Increased conversion rate 
>> How large is the data set?
>> How many people on your team need access or training?
>> How will success be measured?
Increased installs and improved conversion rate through these promos
>> What is the risk to not doing this?
roughly 35% of our cross promotion campaigns have a very low conversion rate of lower than 1%.  These are wasted opportunities for new users here.  Deploying SMS is estimated to increase the install rates in these locales to 25%, which is the conversion rate in the US.
>> What's the timeline for launch?
Next month?
>> Any other info we should know?
Meeting with Salesforce tomorrow, and will have more details then!
Thanks, Mike! I'm inviting you to our LCM intake mtg on Monday, 9am PT in Michele Warther's room to sync up on this project & next steps.

Comment 2

2 months ago
Hi Pmac -

We have confirmed with Salesforce that we will need to setup a separate campaign for each country we will be sending to in order to tie that respective short code back to the campaign/ country.  From there, we can trigger the message to be sent once the user behavior kicks off the outbound message.

Here a couple help articles (with subsequent content) that may help:

- Int'l Message Content Considerations

- Outbound Message

Can you let me know the level of effort on your end to get this set up? We are trying to determine if this is something we can support in the next sprint.

Flags: needinfo?(pmac)
We talked about this in our meeting yesterday. I said it shouldn't take more than a week for the basket changes. I'll file a bug shortly for the changes.
Flags: needinfo?(pmac)
I've filed an issue in the basket repo for the work there.
Created attachment 8906073 [details] [review]
Link to GitHub pull-request:

Comment 6

a month ago
Hi All,

The sms localization copy can be found here in this bug:

Comment 7

a month ago
Commit pushed to master at
Merge pull request #38 from pmac/international-sms-36

Bug 1389176: fix issue #36: Add i18n to SMS messages
You need to log in before you can comment on or make changes to this bug.