1390136 - Accessibility team tshirt design.

Status: NEW

(Marketing :: Design, task)

Description

[Yura Zenevich [:yzen] (please use "needinfo")]

Attachment: sticker_proposals.png

Accessibility team has a work week the last week of September (including a new team member) and we would like to make a batch of mozilla accessibility t-shirts and stickers.

Some ideas discussed within the team were a play on new logo with all possible variations (see attachment):

moz:accessibility
moz:a11y
moz:a//y
moz://accessibility
moz://a11y

Comment 1

[Eitan Isaacson [:eeejay]]

Regarding appropriate visuals for accessibility, I think a distressed texture of a curb cut could look good. I think it can be a broad and positive representation of accessibility.

Comment 2

[Eitan Isaacson [:eeejay]]

Attachment: a11y_art_concept2.jpg

Comment 3

[Eitan Isaacson [:eeejay]]

Attachment: shirt mockups

Comment 4

[Eitan Isaacson [:eeejay]]

OK, 2 more ideas. Didn't make these pretty, just concepts.

1. "build the web for everyone" as stairs and a ramp (where "for everyone" is the ramp).
2. "build the web for everyone" where the words are building blocks, and "for everyone" is a triangle ramp-shaped block that reaches the top of the pile.

Comment 5

[Eitan Isaacson [:eeejay]]

Attachment: Steps

Comment 6

[Eitan Isaacson [:eeejay]]

Attachment: blocks.png

Comment 7

[anormoyle]

Hi Eitan,

Adding in Yuliya Gorlovetsky to take a look at the design and Branding. I spoke to Tim Murray and he's handing this design review to her. 

Yuliya, Tim said that you might have some ideas to make the image for "accessibility" read more clearly. Let me know if you have any questions.

Thanks!
Alicia

Comment 8

[yuliya]

Hey All, this is a great start! Are we looking to make the image more directly about accessibility or having good legibility between image and type?

For the back of the shirt, lets left align the logo and "accessibility".

Thanks

Comment 9

[Eitan Isaacson [:eeejay]]

(In reply to yuliya from comment #8)
> Hey All, this is a great start! Are we looking to make the image more
> directly about accessibility or having good legibility between image and
> type?
> 
> For the back of the shirt, lets left align the logo and "accessibility".
> 
> Thanks

We can have it be more about Accessibility. It's a bit tricky since we don't really want it to be very specific or literal (wheelchairs, canes, etc.)

The shirt mockup I did above was a distressed image of a curb cut. It is too ambiguous, I showed it to others and they didn't know what it was. But I really like the ramp motif.

Comment 10

[Eitan Isaacson [:eeejay]]

Attachment: Blocks V2

Here is another version of "build the web for everyone".

It's pretty self explanatory. "build the web" is written in building blocks, and "for everyone" is done in a triangle ramp block that reaches the top of the "build the web" tower. It's so perfect!

Comment 11

[anormoyle]

Just wanted to follow-up on this.  Have we made any progress on the design or does Brand have any additional thoughts on it?

Thanks,
Alicia

Comment 12

[yuliya]

Attachment: Image options 1

How about one of these with bold copy:  Build the web for everyone. ?

Comment 13

[yuliya]

Attachment: Image option 2 & 3

^^^^