1404160 - CRM/Email Marketing Request: Fellowship Programs

Status: RESOLVED WORKSFORME

(Marketing :: Email, task)

Description

[stephaniev]

>> Mozilla Team/Department
Foundation
>> What kind of relationships are you looking to develop?
We have spreadsheets/applications containing historical data around the Fellowship Program. We would like to centralize relevant data from these silos in order to maintain and possibly rekindle relationships with former applicants to the Fellowship Programs. 
>> How will you nurture these relationships?
probably mostly 1:1 and 1:Few emails with Cirrus Insights. Communication strategy still in development.
>> How will success be measured?
Having the ability to analyze numbers/trends of applicants overtime and starting to see a holistic view of people who are probably already in our CRM
>> What is the risk to not doing this?
Continuing the trend of silo-ing data, losing audience cultivation opportunities and we're running into limitations on scaling our relationships doing it with just spreadsheets and work email.
>> What's the timeline for launch?
This work would happen after the Fluxx integration in 2018
>> Any other info we should know?
Creation of this bug was requested during the intake discussion of bug: 1401405

Comment 1

[Lisa Wright]

Thanks, Stephanie! A placeholder story has been added to the backlog and is ready for us to sync up about when the timing gets closer. Please keep us posted on when we should talk about it in an upcoming LCM meeting. Thanks :)