1405409 - Add microdata to Firefox logo on /firefox/ pages

Status: RESOLVED FIXED

(www.mozilla.org :: Pages & Content, enhancement)

Description

[Justin Crawford [:hoosteeno] [:jcrawford]]

Bug 1404926 asks for help boosting the new Firefox logo's prominence in search.

Right now, a Google en-US search for "Firefox" brings up a Knowledge Panel to the right of search results that has the old logo in it. Google's docs[0] suggest we can manipulate this by marking up Firefox logos on key firefox pages with schema.org microdata[1]. Suggest we do so anywhere in /firefox/ that includes a logo; in particular, on /firefox/ and /firefox/new/.

[0] https://developers.google.com/search/docs/data-types/logo
[1] http://schema.org/logo

Comment 1

[Alex Gibson [:agibson]]

For record, we do already have schema.org markup embedded in /firefox/new/ [1], which does include a link to the new logo (now that Quantum has launched)

We could add this to more pages on mozorg, such as /firefox/, but I'm not 100% certain this is going to the tangiable results we seek for this bug. The embedded logo seems to come from the www.brandsoftheworld.com site [2]. Quite why google is using this as a source of reference I'm not sure, but by visiting the link in question it looks like the logo can be reported as obselete. Perhaps uploading a newer version may be worth trying?

[1] https://github.com/mozilla/bedrock/blob/master/bedrock/firefox/templates/firefox/includes/schemaorg-app.html
[2] https://www.brandsoftheworld.com/logo/mozilla-firefox-2

Comment 2

[Justin Crawford [:hoosteeno] [:jcrawford]]

Attachment: Screen Shot 2018-01-08 at 4.13.21 PM.png

I sent feedback to Google about this (see attached) and encourage others to do the same. I think adding microdata to /firefox/ would be worthwhile since Google often considers that to be the official brand page for Firefox.

Comment 3

[Alex Gibson [:agibson]]

(In reply to Justin Crawford [:hoosteeno] [:jcrawford] from comment #2)
> Created attachment 8940881 [details]
> Screen Shot 2018-01-08 at 4.13.21 PM.png
> 
> I sent feedback to Google about this (see attached) and encourage others to
> do the same. I think adding microdata to /firefox/ would be worthwhile since
> Google often considers that to be the official brand page for Firefox.

I meant you can also actually report the logo as obsolete on https://www.brandsoftheworld.com/. This may have a more immediate effect, just something worth trying?

I can certainly add the microdata to /firefox/ if we think that's worth doing.

Comment 4

[GitHub Bugzilla PR Linker]

Attachment: Link to GitHub pull-request: https://github.com/mozilla/bedrock/pull/5380

Comment 5

[[github robot]]

Commit pushed to master at https://github.com/mozilla/bedrock

https://github.com/mozilla/bedrock/commit/d100a5949ffc97259b40c185aac933a1692d9409
[fix bug 1405409] Add microdata to /firefox/ page