CRM/Email Marketing Request: about:addons newsletter

NEW
Unassigned

Status

Marketing
Email
13 days ago
9 days ago

People

(Reporter: caitmuenster, Unassigned)

Tracking

Details

(Reporter)

Description

13 days ago
>> Mozilla Team/Department
Add-ons Community Experience Team (ACE)
>> What kind of relationships are you looking to develop?
This is a pre-existing relationship with extension developers 
>> How will you nurture these relationships?
Newsletter will provide links to new and relevant development documentation, developer success stories, announcement of upcoming developer contest 
>> How will success be measured?
Open rate
Unsubscribe rate
Click through rate


>> What is the risk to not doing this?
Add-on developers might not be aware of upcoming changes or resources. 
>> What's the timeline for launch?
Content freeze: Feb 16
AMO/Salesforce refresh: Feb 20
Send date: Feb 21
>> Any other info we should know?
ARCI & logistics document: https://docs.google.com/document/d/1ctI2ilVU5J8-v1_IyNnTmQI2G3zpsxwDm9V8NbVy5BU/edit#heading=h.9eqaxjylnxby

Comment 1

13 days ago
Thanks, Caitlin! I just invited you to a project intake meeting on Monday 1/8 at 9am. Talk with you then.
(Reporter)

Comment 2

9 days ago
Updated AMO/SalesForce refresh: Feb 27 
Updated send date: Feb 28
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