1429538 - CRM/Email Marketing Request: Mozilla Newsletter - Issue #1-2018

Status: RESOLVED FIXED

(Marketing :: Email, task)

Description

[M.J. Kelly]

>> Mozilla Team/Department
Mozilla Marketing - Conscious Choosers Durable Team
>> What kind of relationships are you looking to develop?
Brand relationships with conscious chooser consumer audience that increase email retention and engagement
>> How will you nurture these relationships?
Send regular emails with useful, interesting, actionable content
>> How will success be measured?
Open rate, CTR, comments on blog, sharing of content
>> What is the risk to not doing this?
Reduced audience for our content
>> What's the timeline for launch?
Wednesday, Jan. 17, 2018

Copy and visual will turn over on Friday, Jan. 12.
>> Any other info we should know?
User story: [Newsletter Issue 1] As a Mozilla email subscriber, I'd like to get New Years resolution tips to be more in control of my online privacy.

Comment 1

[M.J. Kelly]

Here's the copy. Michael will post the header graphic this morning.

https://docs.google.com/document/d/1JZ1SXoq6I3U-MSAIrysZUjCoWV2H-XQeoRhoFT5bKz4/edit

Comment 2

[Michael Ham]

Attachment: moz_newsletter_email_data-detox_b-w_1200x660.jpg

Email Header Image

Comment 3

[Lisa Wright]

We received a green light on the email proof.

Issue #1 is scheduled to deploy to the Mozilla EN audience tomorrow morning, 1/17/18 at 6am PT.

A/B subject lines:
  - 3 steps to better digital fitness
  - Digital cleanse in 1, 2, 3

I'll circle back once I've confirmed the sends have gone out successfully!

Comment 4

[Lisa Wright]

The test launched as planned!

A) 3 steps to better digital fitness (9.33% open rate)
B) Digital cleanse in 1, 2, 3 (10.4% open rate) - WINNER

Closing out this bug, and will send more detail on email performance via email soon.