Closed Bug 1431219 Opened 7 years ago Closed 7 years ago

CRM/Email Marketing Request: 2nd Annual Firefox Census email

Categories

(Marketing :: Email, task)

All
Other
task
Not set
normal

Tracking

(Not tracked)

RESOLVED FIXED

People

(Reporter: ehull, Unassigned)

Details

>> Mozilla Team/Department Firefox Acquisition Durable Team >> What kind of relationships are you looking to develop? We want to reach current Firefox users who speak English to take part in our annual census survey! It helps us learn more about our users, but it also creates a lot of delight content from the results. Last year a woman said it was the "highest high" of her life, if that helps. >> How will you nurture these relationships? This email is just a one-off email with a CTA to take the survey, but the results will be in the Frontier blog once the survey has closed and we can feed that info to this team if it's interesting for more newsletter content. >> How will success be measured? We're looking to grow from last year's 125k survey takers overall (but the main goal of the survey is traffic to the blog and social engagement). Around 50k were from email last year. >> What is the risk to not doing this? A big chunk of our users would not know about the census and we'd have youngin'-skewed data. >> What's the timeline for launch? Launch is 1/18 for the survey, but hoping email could launch between 1/25 - 1/27. >> Any other info we should know? survey document with email copy: https://docs.google.com/document/d/1DYyi6j2KoibJvHOv9trARgmUmRnjKvldqOaH3SlCcgE/edit# survey link for email: https://www.surveygizmo.com/s3/4122653/email1
Thanks, Liz! We currently have this slated to go out to the EN Firefox-High audience on Thursday 1/25. :: We'll let you know if anything changes after our Monday morning Deliverability meeting. An email proof will be coming your way for review/approval soon.
We received the green light on the email proof from Liz. This will be setup to deploy on Monday 1/29 to the Firefox-High audience (due to other priority sends that popped up on the Email Calendar at the end of this week.) We'll circle back to close out the bug once the email has gone out!
This email went out successfully on Monday to 243,367 users. Engagement stats have been sent to the team via email; closing out this bug!
Status: NEW → RESOLVED
Closed: 7 years ago
Resolution: --- → FIXED
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