1433323 - Enable page scroll metrics on blog.mozilla

Status: RESOLVED FIXED

(Websites :: Web Analytics, task)

Description

[Fabio Rios [:frios]]

We're promoting blogs on https://blog.mozilla.org/firefox/ and we'd like to measure if readers are finding value on individual articles. At the moment we can see session, downloads but we can't see much beyond that. 

We'd like to enable page scroll metrics that can tell us when someone reaches beginning, middle, end of an article. One of the most important metrics would be article completion rate. My understanding is that we can already measure this on other web pages, so this request is to enable it on the blog.

Comment 1

[Eric Renaud [:erenaud]]

Gareth - how readily achievable is the ask here, gathering scroll metrics from the firefox blog as Fabio describes ^^?

Comment 2

[Eric Renaud [:erenaud]]

Handing this off to Peter

Comment 3

[pgerman]

For our blog articles scrolling, it would be good to pass the following information:

ga('set', 'dimension1', '<blog name>');//This may already be implemented
ga('send', 'event', '<blog name> Interactions', 'scroll', '<scroll depth%>', {
  nonInteraction: true
}); 
//scroll depth is one of 25%, 50%, 75%, 100%
//Blog name references the same value that is currently being passed to cd1 (see attached screenshot)

Please assign to a dev for implementation.

Comment 4

[pgerman]

Attachment: Screen shot of CD1

Comment 5

[Eric Renaud [:erenaud]]

The current plugin on the table is https://wordpress.org/plugins/wp-scroll-depth/ which will meet the requirements set forth by the Growth team.

Craig - please continue your investigation with that add on.  If needed, we do have the staged press blog to test this.

Comment 6

[Craig Cook (:craigcook)]

I've activated the plugin and we've verified it's logging scroll data in GA.

Comment 7

[Fabio Rios [:frios]]

(In reply to Craig Cook (:craigcook) from comment #6)
> I've activated the plugin and we've verified it's logging scroll data in GA.

Sweeeet! Thanks :craigcook! Question on the scroll depth, when I see 100% does that mean they reached the very bottom of the web page, as in they scrolled through the article, past suggested articles and then to the footer? Or are the scroll events tagged somehow only within the blog post itself? 

I'm trying to figure out which % to interpret as a potential full post read.

Comment 8

[Craig Cook (:craigcook)]

100% is the very end of the page, all the way to the bottom of the footer. That might not be common. 

We can also track specific elements, so I'll add an event to fire when the download CTA comes into view, which might be a better indicator that someone reached the end of the article even if they don't scroll all the way to 100%.

Comment 9

[Fabio Rios [:frios]]

(In reply to Craig Cook (:craigcook) from comment #8)
> 100% is the very end of the page, all the way to the bottom of the footer.
> That might not be common. 
> 
> We can also track specific elements, so I'll add an event to fire when the
> download CTA comes into view, which might be a better indicator that someone
> reached the end of the article even if they don't scroll all the way to 100%.

That works. Thanks

Comment 10

[Fabio Rios [:frios]]

(In reply to Craig Cook (:craigcook) from comment #8)
> 100% is the very end of the page, all the way to the bottom of the footer.
> That might not be common. 
> 
> We can also track specific elements, so I'll add an event to fire when the
> download CTA comes into view, which might be a better indicator that someone
> reached the end of the article even if they don't scroll all the way to 100%.

Hey Craig, I see a label listed as  ".single .fx-footer"

Is this the download cta coming into view?

Comment 11

[Craig Cook (:craigcook)]

(In reply to Fabio Rios [:frios] from comment #10)
 
> Hey Craig, I see a label listed as  ".single .fx-footer"
> 
> Is this the download cta coming into view?

Correct! Sorry, I should have told you what to look for.