1466587 - CRM/Email Marketing Request: Mozilla Newsletter - Issue #7-2018

Status: RESOLVED FIXED

(Marketing :: Email, task)

Description

[M.J. Kelly]

>> Mozilla Team/Department
Mozilla Marketing - Conscious Choosers Durable Team
>> What kind of relationships are you looking to develop?
Brand relationships with conscious chooser consumer audience that increase email retention and engagement.
>> How will you nurture these relationships?
Send regular emails with useful, interesting, actionable content
>> How will success be measured?
CTR, blog shares, comments on post
>> What is the risk to not doing this?
Reduced impact
>> What's the timeline for launch?
June 18

Comment 1

[Jessilyn Davis]

Hey y'all - is this newsletter still happening?

Comment 2

[Maciej Pluta]

Hey Jessilyn, I would assume it's not happening this week. I'm tagging Daniel to update the timeline.

Comment 3

[Daniel Kessler]

Hi:

With the team transition and All hands this fell off my radar. Can we know a good target date for next week? Is that possible? 

Daniel

Comment 4

[Steve Segovia]

Hi Daniel,

I'm Steve Segovia. I'll step in to work with Jessilyn Davis to code and schedule this email. 

I moved the date on our calendar to aim for Tuesday, June 26. I hope that work for you! 

Shoot us an update when you have more details. Thanks!

Comment 5

[Daniel Kessler]

Hi all:

Hopefully we are good to go. Here is the link to the copy: https://docs.google.com/document/d/13i0qdgF9wTaMhejU_If2d-7gr__VMmUcWMNZQAD9-gw/edit?ts=5b2bfc7c

I've put the header image at the bottom of the doc. 

THANKS!

Comment 6

[Steve Segovia]

Hi Daniel,

I'm having issues grabbing the image. Can you please send me the high quality image at [e-mail] ? 

Thank you!

Comment 7

[Steve Segovia]

Hi all,


I want to share the initial results to the MIH email, people may be out for the 4th of july holiday. Note since it's still early to finalize the results and we should typically expect results to mature over the course of a week. I can provide an update after the holidays once results mature

We see strong engagement with a 21% open rate. Meanwhile, we see an 0.9% overall unique click, which is a bit lower than our past send.

Below and attached are the email performance stats from our Mozilla MIH EN  email that went out on to the Mozilla MIH EN ALL audience.

Sent
6/26 at 7:00am GMT -8
Industry average goals*

Firefox:
   - Open: 21.56%
   - Click: 2.40%


Mozilla - MIH -EN - ALL (Version A)
SL: You’re invited to a massive art project

    21.2% overall open rate
    0.9% overall unique click
    57,031 total sent

Mozilla - MIH -EN - ALL (Version B)

SL: How did they know?

    21.0% overall open rate
    0.9% overall unique click
    57,031 total sent

Mozilla - MIH -EN - ALL (Winner)

SL: You’re invited to a massive art project

    20.9% overall open rate
    0.9% overall unique click
    1,026,577 total sent

Subject Line Test:
-A: You’re invited to a massive art project
-B: How did they know?
-winner: You’re invited to a massive art project


*These are industry averages (2015)--not Mozilla/Firefox averages--for comparable ongoing series sends.

Comment 8

[Jessilyn Davis]

Closing this out - thanks y'all! \o/