Closed Bug 1478808 Opened 7 years ago Closed 7 years ago

CRM/Email Marketing Request: Firefox Monitor - Email MVP

Categories

(Marketing :: Email, task)

Product:
Marketing
Component:
Email
Platform:
All
Other
Type:
task
Priority:
Not set
Severity:
normal

Tracking

(Not tracked)

Status:
RESOLVED FIXED

People

(Reporter: cpark, Unassigned)

Details

>> Mozilla Team/Department Product Marketing >> What kind of relationships are you looking to develop? New email relationship for consumers (both Firefox and non) that sign up for the Firefox Monitor service. Firefox Monitor is the fastest, most private way to learn if you are involved in a data breach. >> How will you nurture these relationships? GTM plan in development and once signed up, users should get alerts or breach related content min every 30 days. >> Do you currently have a way to solve for this? No, as dynamic emails are not currently available - need to scope for them or find a creative solution for MVP launch. >> What are the pain points in the current process? Shield experiment only delivered public results on a site, but email journey allows us to share sensitive information with users behind a verification process. >> What are the perceived benefits to changing the process? Ability to privately share full breach information with users as well as deploy an alert when new breaches occur. >> How large is the data set? Depends on the number of sign-ups. For MVP, our goal is to get to 10,000 signups in 30 days. >> How many people on your team need access or training? NA >> How will success be measured? 10,000 signups of the Monitor service in the first 30 days. >> What is the risk to not doing this? Inability to fully inform users of detailed breach information in a private way. >> What's the timeline for launch? Sept 2018 >> Any other info we should know? Briefing Doc with running notes here: https://docs.google.com/document/d/1qZ3642DyuAApg8lvZ4-gJ_Nk1g23_EsuIvgqYNnkSy4/edit LCM project intake form here: https://docs.google.com/document/d/10qpt8_-PBkushiZgW2A9rqT3tl-U7T9nJFamH_m1ZT8/edit?ts=5b5a3631
MVP went live today! It looks beautiful and works as expected for MVP. Cherry and Team, please create a new bug when you're ready to talk quarterly engagement to the Monitor audience via Salesforce: http://bugzilla.mozilla.org/form.crm Thanks all and great work! \o/
Status: NEW → RESOLVED
Closed: 7 years ago
Resolution: --- → FIXED
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