1479085 - /new variation for Safari visitors

Status: RESOLVED FIXED

(www.mozilla.org :: Pages & Content, enhancement)

Comment 1

[Eric Renaud [:erenaud]]

This bug is to track the work for creating a landing page intended for incoming SEM traffic advertising Firefox as a better alternative to Safari.

Sung, please attach to, or supply links in, this bug to the assets you are producing for this page, a variation on one of the /new templates.

Comment 2

[Winston Bowden]

Sung packaged up the assets for the first version of the page here:
https://bugzilla.mozilla.org/show_bug.cgi?id=1479085

Comment 3

[Winston Bowden]

https://share.goabstract.com/c89ffc12-ca7b-4848-844d-04db048a5ba2

Comment 4

[Sung Park]

The design of the Safari landing page v2-05 is approved and good to go! It's available in the same link above ^

Comment 5

[Eric Renaud [:erenaud]]

Kirby - (as in Slack pm) - can you please indicate the preferred URLs for the two / new landing pages in and set a needinfo for Craig when done?  

Also, since there’s two, I want to confirm that there’s no ask for an a/b test?

Comment 6

[kirby]

Hi! 

Yes, it is an a/b test. After the pages are live (as with the IE landing page tests) the plan is to run an experiment on /firefox/new/ that divides traffic evenly between three versions of the page: 

/?xv=safari&v=a (control - the canonical /firefox/new page)
/?xv=safari&v=1 (landing page version 1)
/?xv=safari&v=2 (landing page version 2)

The test will only activate for the following conditions:

locale: en-US

URL params:
- utm_medium=cpc
- utm_source=google OR bing
- utm_adcontent= [any one of the following]

A144_A203_C001037
A144_A203_C001057
A144_A203_C001047
A144_A634_C001305
A144_A634_C001286
A144_A203_A008848
A144_A203_A008877
A144_A203_C001009
A144_A634_A008785
A144_A634_A008819
A144_A203_C002356
A144_A203_C002359
A144_A634_C002350
A144_A634_C002353

Comment 7

[kirby]

Correction: "utm_adcontent" should read "utm_content"

The specified parameters are for the tags:

utm_medium
utm_source
utm_content

Comment 8

[GitHub Bugzilla PR Linker]

Attachment: Link to GitHub pull-request: https://github.com/mozilla/bedrock/pull/6080

Comment 9

[Stephanie Hobson [:shobson]]

Could we please have same of an expected URL so we can test it works properly?

Comment 10

[Stephanie Hobson [:shobson]]

Follow up on the URL...

Would it be possible to point the ads directly to http://mozilla.org/firefox/new/?xv=safari instead of putting the experiment on /firefox/new/

There are already several experiments on /firefox/new/ and this one is clashing with those.

Comment 11

[kirby]

Yes. Let me bring that to Fetch and I'll confirm when it's done.

Comment 12

[kirby]

Hi! The Safari ads in EN are now pointing to http://mozilla.org/firefox/new/?xv=safari

For testing, here's an example of a full URL as it will look upon clicking a Safari SEM ad:

http://mozilla.org/firefox/new/?xv=safari/?gclid=EAIaIQobChMIjNPVmLaO3QIVlIlpCh0DNwfeEAMYASAAEgKfXPD_BwE&gclsrc=aw.ds&utm_campaign=Firefox%7cGG%7cSearch%7cNB%7cExact%7cSP%7cUS%7cEN%7cDK%7cText%7cCompetitor&utm_content=A144_A203_A008877&utm_medium=cpc&utm_source=google&utm_term=safari%20browser

Comment 13

[kirby]

Correction, this is the URL:

https://www.mozilla.org/en-US/firefox/new/?xv=safari&utm_source=google&utm_medium=cpc&utm_campaign=Firefox%7cGG%7cSearch%7cNB%7cExact%7cSP%7cUS%7cEN%7cDK%7cText%7cCompetitor&utm_term=safari%20browser&utm_content=A144_A203_A008877&gclid=EAIaIQobChMIndW1oemQ3QIVCgNpCh0prQ0BEAMYASAAEgJpSfD_BwE&gclsrc=aw.ds

Fetch provided a fresh example, since we're no longer pointing those ads to /new.

Thank you Stephanie for catching that!!

Comment 14

[[github robot]]

Commit pushed to master at https://github.com/mozilla/bedrock

https://github.com/mozilla/bedrock/commit/26b2ef5c04d44796ea1ecb48e27d665ac25433f4
[Fix bug 1479085] Add Firefox vs Safari download page

Closes #5950
Closes #6003
Closes #6004

Comment 15

[Stephanie Hobson [:shobson]]

\o/

That will go into production tomorrow, it's a bit late for a push today.

Comment 16

[kirby]

\o/ 

Thank you Craig and Stephanie!

Comment 17

[kirby]

Hi Craig! Thanks again for your work on these pages! In Google Analytics, I'm seeing traffic to /en-US/firefox/new/?xv=safari, but not to any variations. Are these still the planned URLs for the test variants? Are they live yet?

/?xv=safari&v=a (control - the canonical /firefox/new page)
/?xv=safari&v=1 (landing page version 1)
/?xv=safari&v=2 (landing page version 2)

Thanks!

Comment 18

[Craig Cook (:craigcook)]

These pages just went live a few minutes ago, sorry we failed to get them live yesterday.

https://www.mozilla.org/en-US/firefox/new/?xv=safari&v=a
https://www.mozilla.org/en-US/firefox/new/?xv=safari&v=1
https://www.mozilla.org/en-US/firefox/new/?xv=safari&v=2

Comment 19

[kirby]

All good! Just checking that we're tracking them correctly.

Comment 20

[kirby]

Hi! Just confirming that this experiment is closed.

It looks to me like we've been directing all traffic with these params to the winning version
-at this URL:/en-US/firefox/new/?xv=safari
-since this date: October 30, 2018.

Analysis is in the SEM Landing Pages tab here: https://docs.google.com/spreadsheets/d/1UPbSeU32x8AoeHaeEHCS4Dwp4OEAvdFIVKTBqkFgloo/edit?usp=sharing

Comment 21

[kirby]

Hi! When we set up this experiment, we updated our ads to direct the appropriate traffic to this URL:
http://mozilla.org/firefox/new/?xv=safari

This URL should lead to the winning version, which for this experiment is V2:
https://www.mozilla.org/en-US/firefox/new/?xv=safari&xv=safari&v=2

Thanks!