1483037 - Add snippets targeting for attribution/source

Status: RESOLVED FIXED

(Firefox :: Messaging System, enhancement, P1)

Description

[Lisa Wright]

Under Environment data there is an Attribution value that passes source/medium/campaign information >> https://firefox-source-docs.mozilla.org/toolkit/components/telemetry/telemetry/data/environment.html?highlight=attribution

If "stub" (installer) attribution is present, it shows the campaign/source of the install. 

We would like to be able to drill down to people who have this information available, and use the various 'lead sources' as a targeting parameter to tailor snippet experiences and develop relevant content based on specific acquisition channels (aka where people come from when they download Firefox) - a Facebook ad, referred by a certain publication, via a specific search term that we bought, etc.

We know this data is only available for Windows users currently, but is expected to land for Mac sometime this year.

It's not only the y/n (does someone have this information) that we need, it's the specific attribution values that we'd want to be able to target off of.

This is possibly a pref reading?

Kate, please let us know what else you may need for this request - hoping to expose this with the 63 release.

Comment 1

[Ed Lee :Mardak]

https://hg.mozilla.org/mozilla-central/rev/b841b6fa93f1