Open Bug 1492659 Opened 7 years ago Updated 2 years ago

CRM/Email Marketing Request: Firefox iOS TestFlight program

Categories

(Marketing :: Email, task)

Product:
Marketing
Component:
Email
Platform:
All
Other
Type:
task
Priority:
Not set
Severity:
normal

Tracking

(Not tracked)

People

(Reporter: mpopova, Unassigned)

Details

>> Mozilla Team/Department Firefox Mobile >> What kind of relationships are you looking to develop? TestFlight program through Apple’s App store is used by Firefox for iOS team to facilitate testing of the app prior to release. Currently, we manage the program manually and we add/remove users periodically. Apple gives us a cap of 10K users on the program. >> How will you nurture these relationships? We need a better way of managing the participants and keep track who has been part of TestFlight program. Additionally, some of the TF users may be part of other marketing/email campaigns, or become leads for other Mozilla products. >> Do you currently have a way to solve for this? Yes, it is manual and disconnected. Adding/removing users is time consuming and we don't have a good record-keeping. >> What are the pain points in the current process? We don't track the users that are signing up or are being removed from TestFlight program. We are unable to track these users as leads or re-engage with them. >> What are the perceived benefits to changing the process? Better engagement and communication with users, better feedback loop, better reporting and understanding of TF benefits. >> How large is the data set? We had approx 15K users going through TestFlight program on Firefox iOS for the last 3 years. we are constantly removing inactive testers and adding new ones. >> How many people on your team need access or training? Potentially one or two >> How will success be measured? Increase engagement of TF users by 5-10%, improve product quality (fewer issues/crashes when releasing to 100% of users) >> What is the risk to not doing this? User perception and brand damage (users may get multiple invites to TF since we don't track historical sign ups and removals). Takes time and iOS product/eng resources. >> What's the timeline for launch? Desired timeline - Q4 2018
Thanks for this request, Maria! The great thing about this request is that Test Flight is already integrated with Salesforce. :) I'm inviting you to our next Lifecycle Marketing project intake meeting on Monday, Oct 8 at 9:15am ET in Michele Warther's Vidyo. We'll talk more about the project and potential next steps there. In the meantime, can you link to any related Test Flight documentation that exists? I have this procedure doc: https://docs.google.com/a/mozilla.com/document/d/1V6hTx-jM9SNCuN-47VERmR7fBgS_eMSRcXv5fw4-mvs/edit?usp=sharing ^ is this how the integration still works? Looking forward to chatting more soon! Jess
Good morning, Maria! I just noticed that you are unable to make it to the weekly intake meeting this week. I'll sync up with you via email and we'll find a time that works for you + the team. Thanks! Jess
Synced with Maria - we'll see her on the 22nd at the next available intake meeting.
Here is the train schedule for Firefox iOS. 2019 dates will be updated in early November: https://wiki.mozilla.org/Firefox_for_iOS_Train_Schedule
Thanks for meeting today, Maria! Notes from our call is here: https://docs.google.com/document/d/1lQP4-C4iq4h7X3NewwjQBF33IRE2DRy64nYz4_HSZLY/edit# I've added a story to our backlog and will keep you posted when we're able to prioritize this work in an upcoming sprint. I'm ccing Jess Osorio here to be aware of this project request and assess where this engagement strategy would be in her durable team's backlog prioritization. Thanks! Jess
You need to log in before you can comment on or make changes to this bug.