1495831 - CRM/Email Marketing Request: about:addons newsletter

Status: RESOLVED FIXED

(Marketing :: Email, task)

Description

[Caitlin Neiman [:caitmuenster]]

>> Mozilla Team/Department
Add-ons Community Experience Team (ACE)
>> What kind of relationships are you looking to develop?
Goal of this newsletter is to keep extension developers informed of news and events related to Firefox's extensions ecosystem. 
>> How will you nurture these relationships?
In this issue, we'll be announcing the new resource site Extension Workshop, plans for WebExtensions in 2019, reiterating core content guidelines, and including a story about the MozFest meetup to redesign the AMO submission flow. 
>> How will success be measured?
Open rate, unsubscribe rate, click through rate 
>> What is the risk to not doing this?
Not reaching the relevant audience who may be interested in this news and information. 
>> What's the timeline for launch?
Content freeze: Nov 27

Review: Nov 29 - 30

Send date: December 11
>> Any other info we should know?
ARCI & Logistics: https://docs.google.com/document/d/1_Vg7rXcAt-BM_ELgKAJhjnWKZxBwgzzz7GDJ_rQ1s2A/edit#

Content: https://docs.google.com/document/d/1UrHgQ9k3A-SDt9drLNz-XSxg5jQ8fG8CEzibXq-aCaM/edit

Comment 1

[Jessilyn Davis]

Thanks for the heads up, Caitlin! And for adding it to the email calendar! <3

Is there something specific you need from LCM to assist you with this send? Or are you good to go since the opt-ins/outs are automated now?

Comment 2

[Caitlin Neiman [:caitmuenster]]

Thanks, Jess! This one should be pretty straight forward. No additional help is needed.

Comment 3

[Jessilyn Davis]

Brilliant! Thanks for the heads up. As long as you don't need LCM's assist for the email, you don't have to file bugs for future email newsletters. Just keep the email cal up-to-date and please include me and Michele Warther on the proofs for the email before it launches.

Thanks again and happy sending! \o/