Closed Bug 1502482 Opened 7 years ago Closed 7 years ago

Behaviors of retained Firefox iOS

Categories

(Data Science :: Investigation, task, P3)

x86_64
macOS
task

Tracking

(Not tracked)

RESOLVED WONTFIX

People

(Reporter: laustin, Unassigned)

Details

As a marketer, I want to understand the in-app behaviors that result in, or from, strong user engagement. While it is difficult to identify causation, we would like to understand the behaviors that are correlated with users continuing to use the Firefox browser on their iOS mobile device. "Behaviors" in this case refers to use of specific features, such as sync, Firefox accounts, and changes to menu settings (tracking protection, night mode, privacy, etc.). We would like to see what behaviors users who are retained in the app exhibit after 7, 21, and 28 days. If possible, we would like to understand how these behaviors differ from users who "churn" (leave the app after <7 days of use and do not return in the observed time period).
:laustin, This bug is too large for one bug. Can you please separate the work out in to several bugs and reference this one in all of the new ones you create? We can then triage the separate bugs you create one by one. For now this is P3.
Priority: -- → P3
Status: NEW → RESOLVED
Closed: 7 years ago
Resolution: --- → WONTFIX
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