1505595 - MoCo/Global_BRAND_2018_#11

Status: RESOLVED WONTFIX

(Marketing :: Email, task)

Description

[Daniel Kessler]

>> Mozilla Team/Department
Mozilla Global Brand Team

>> What kind of relationships are you looking to develop?
Relationships with Mozilla supporters 

>> How will you nurture these relationships?
Monthly email newsletter

>> How will success be measured?
Open rate//clicks

>> What is the risk to not doing this?
Less opportunity to showcase Mozilla as a brand that can help Web citizens.

>> What's the timeline for launch?
Nov. 22 seems to be a good day.

>> Any other info we should know?

Not right now.

Comment 1

[Jessilyn Davis]

Thanks for filing, Daniel!

Nov 22nd is US Thanksgiving - I'd avoid inboxes that day. (US inboxes will be flooded with Black Friday & Cyber Tuesday deals.)

I see you have the placeholder for this email on the cal for Nov 28th?

CCIng Will here to coordinate this email in context with Giving Tuesday emails and EOY Fundraising.  Will - what's your recommendation for the MIH Newsletter to Mozilla audience at end of Nov?

Comment 2

[Daniel Kessler]

OMG what an idiot I am. I meant Nov. 28. 


Thank you and looking forward to haring from Will.

Comment 3

[Daniel Kessler]

*hearing!

Comment 4

[Jessilyn Davis]

You're not an idiot! No worries at all. :)

Will, holla at us with your thoughts on timing.

Daniel, any insight into the content you're planning on showcasing in this email? That might help inform the calendar strategy.


Thanks all!

Comment 5

[Jessilyn Davis]

per: https://bugzilla.mozilla.org/show_bug.cgi?id=1492604#c12

Closing this request.

Please open a new request when you're ready to talk Jan 2019 email plans. Thanks!