Closed Bug 1510634 Opened 3 years ago Closed 2 years ago
CFR Experiment: Promote creating a Firefox Account using CFR
To compliment and offset possible loss of FxA signups in the proposed about:welcome Onboarding experiment (bug #1510358), let's also explore how to increase the rate of Account creation using CFR. Targeting: we will need to figure out what are the best indicators that a user will likely respond to a CFR recommendation for FxA account creation, and for the triggering event that starts the process Messaging: let's work with the FxA product team to figure out the best messaging that fits with the targeting Cohorts: I suspect we could run a multivariate test of various targeting alternatives Data: obviously one measure of success will be the total number of new Account signups a cohort generates, but we should also do a typical CFR funnel analysis and look at cohort 3wk and/or 9wk retention. Please use https://experimenter.services.mozilla.com/ to track this.
Iteration: 67.1 - Jan 28 - Feb 10 → 67.2 - Feb 11 - 24
Status: NEW → RESOLVED
Closed: 2 years ago
Resolution: --- → INVALID
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