Closed Bug 1510634 Opened 3 years ago Closed 2 years ago

CFR Experiment: Promote creating a Firefox Account using CFR


(Firefox :: Messaging System, enhancement, P3)






(Reporter: tspurway, Unassigned)


(Blocks 1 open bug)


To compliment and offset possible loss of FxA signups in the proposed about:welcome Onboarding experiment (bug #1510358), let's also explore how to increase the rate of Account creation using CFR.

Targeting: we will need to figure out what are the best indicators that a user will likely respond to a CFR recommendation for FxA account creation, and for the triggering event that starts the process

Messaging: let's work with the FxA product team to figure out the best messaging that fits with the targeting

Cohorts: I suspect we could run a multivariate test of various targeting alternatives

Data: obviously one measure of success will be the total number of new Account signups a cohort generates, but we should also do a typical CFR funnel analysis and look at cohort 3wk and/or 9wk retention.

Please use to track this.
Iteration: --- → 67.1 - Jan 28 - Feb 10
Priority: -- → P3
Iteration: 67.1 - Jan 28 - Feb 10 → 67.2 - Feb 11 - 24
Iteration: 67.2 - Feb 11 - 24 → ---
Component: Activity Streams: Newtab → Messaging System
See Also: → 1570372

This has been resolved by several CFR campaigns promoting FXA in Skyline (70) and 71.

Closed: 2 years ago
Resolution: --- → INVALID
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