1513163 - CRM/Email Marketing Request: Mozilla GER Newsletter - Issue #6- 2018

Status: RESOLVED FIXED

(Marketing :: Email, task)

Description

[Anja]

>> Mozilla Team/Department
Mozilla Global Brand Durable Team
>> What kind of relationships are you looking to develop?
Brand relationship with CC Audience (Mozilla & Firefox) to increase awareness for the Mozilla Brand in Germany (and so paying into our Team-OKRs), increase engagement, increase traffic to the Mozilla Berlin Blog and email retention and with all that increasing overall downloads of Firefox browser 
>> How will you nurture these relationships?
Send regular emails with useful, interesting, actionable content that educates the reader about IH topics, Mozilla activities and projects in German
>> How will success be measured?
CTR, blog shares, traffic 
>> What is the risk to not doing this?
no impact and/ or visibility of content & the Podcast in GER, less impact on OKRs
>> What's the timeline for launch?
somewhen in the week of the 24th of December

Comment 1

[Anja]

Hi all,

I was looking into the LCM calendar and I didn't know when this would fit in good, so I blocked 26-28th of DEC so you can choose :) I will have copy and images ready by EOD today and will link it here. 

Thanks!

Anja

Comment 2

[Anja]

https://docs.google.com/document/d/1EZFXIHnyHcEN_6Eul60zb2lp2zscDTKSyl9pCQAhPkA/edit#bookmark=id.3oqisuohwdxw

Here is the copy for this issue.

Please find the image attached here in the bug!

Thanks soo much!

Anja

Comment 3

[Anja]

Attachment: moz_podcast_IRL_social_Season03_EP01_isolation.gif

Comment 4

[Anja]

If a gif doesn't work, I also have it as a still.

Comment 5

[Luke Kashdan]

Hey Anja, we are pushing back the launch date 1/4. This will give us enough time for review and proof feedback. Thanks!

Comment 6

[Luke Kashdan]

Hey I sent out the proof this morning. There should be test sends in your inbox with hearts in the subject line.

Thanks,

Luke

Comment 7

[Anja]

Hey Luke,

thanks! I added my comments in the feedback doc.

Comment 8

[Luke Kashdan]

Hi Anja,

The email is scheduled for 11AM tomorrow. 

Thanks,

Luke

Comment 9

[Anja]

Thank you, Luke!!