Closed Bug 1518131 Opened 6 years ago Closed 6 years ago

CRM/Email Marketing Request: Mozilla GER Newsletter - Issue #9- 2018

Categories

(Marketing :: Email, task)

Product:
Marketing
Component:
Email
Platform:
All
Other
Type:
task
Priority:
Not set
Severity:
normal

Tracking

(Not tracked)

Status:
RESOLVED FIXED

People

(Reporter: afordon, Unassigned)

Details

Attachments

(3 files)

Manifesto Addendum Knowledge.jpg
1.17 MB, image/jpeg
Details
Manifesto Addendum Knowledge_540.jpg
323.43 KB, image/jpeg
Details
Untitled design.png
249.68 KB, image/png
Details
>> Mozilla Team/Department Mozilla Global Brand Durable Team >> What kind of relationships are you looking to develop? Brand relationship with CC Audience (Mozilla & Firefox) to increase awareness for the Mozilla Brand in Germany (and so paying into our Team-OKRs), increase engagement, increase traffic to the Mozilla Berlin Blog and email retention and with all that increasing overall downloads of Firefox browser >> How will you nurture these relationships? Send regular emails with useful, interesting, actionable content that educates the reader about IH topics, Mozilla activities and projects in German >> How will success be measured? CTR, blog shares, traffic >> What is the risk to not doing this? no impact and/ or visibility of content & the Podcast in GER, less impact on OKRs >> What's the timeline for launch? Would love to get this out by 1/17. Placeholder in Email Communications Calendar already >> Any other info we should know? And this is already the bug for the next one. Thanks Also Placeholder ion LCM calendar (1/31)

Thanks for filing this bug, Anja! We're in the middle of sprint planning this week so we'll take a look at the upcoming calendar to confirm a good send date and let you know what we're able to support.

Thank you!

Hi Anja,
We wanted to circle around to see when you'll have final copy ready for this send? We're currently looking at a Friday, Feb 1 send date if you have the assets ready tomorrow (Friday, Jan 25), but will have to continue to push it out to allow for enough time to turn things around if needed.
Thanks!
Lisa

Hi Lisa. I will have the copy ready EOD my time. Thanks! Anja

Hi all. Here is the copy. And image will be uploaded in a sec.
Thanks everyone: https://docs.google.com/document/d/1EZFXIHnyHcEN_6Eul60zb2lp2zscDTKSyl9pCQAhPkA/edit#

Anja

Hi Anja! I'm working on coding the emails, and noticed the header image is pretty tall. I tried cropping it, but it doesn't look great. Can you see if the creative team can adjust the height (by at least 50%)?

Thanks!

Hi! Sorry! Yes, I ask the creative team right now and will upload a resized image asap! Thanks for the call out

Hi Brynne! Is that working? Its 50% smaller now

Hi Anja! We need the width to be at least 640 pixels, and this is now 540 pixels - so not quite wide enough. Sorry, I should have included that along my initial request!

Right now the image is square - so at 640 pixels wide, it's 640 pixels tall. We need more of a rectangular image vs. square. Maybe there's an alternate image we could use, or they could crop some of the height off? Ideal is no taller than 350 pixels.

Attached image Untitled design.png —

Hi Brynne. So sorry for the late response. How about that?

If that doesn't work I find a replace super quickly.

Thanks so much for your patience!!

Anja

I think this most recent version will work! Thank you :) I just sent over revised proofs for final review.

The proofs look good! Thanks so much!! Approved

Hi Anja! The emails are scheduled to launch in the morning (2/1). We will pull stats and let you know how they perform next week.

I also wanted to check in and see when you will have content ready for the next send? Unfortunately, we're at capacity for taking on any additional email sends this upcoming sprint, but we will be getting you trained on Marketing Cloud. We will be able to help get the next round of emails out the following sprint :)

Brynne

Hi Anja! Please see below for results from last Friday's send. I also just sent you an email w/ more details :)

Mozilla Audience

A/B Test Results

Was ist eigentlich mit dem Internet los?
Sent: 4,123
Open Rate: 25.52%
Click Rate: 2.89%

Neue Folge about:web – Der Zustand des Internets
Sent: 4,123
Open Rate: 28.04%
Click Rate: 3.09%

Remaining Send Results

Neue Folge about:web – Der Zustand des Internets
Sent: 50,690
Open Rate: 26.84%
Click Rate: 3.23%

Firefox Audience

High Engagement Segment

A/B Test Results

Was ist eigentlich mit dem Internet los?
Sent: 3,658
Open Rate: 43.01%
Click Rate: 11.38%

Neue Folge about:web – Der Zustand des Internets
Sent: 3,658
Open Rate: 43.08%
Click Rate: 9.85%

Remaining Send Results

Was ist eigentlich mit dem Internet los?
Sent: 45,003
Open Rate: 44.50%
Click Rate: 10.98%

Medium Engagement Segment

A/B Test Results

Was ist eigentlich mit dem Internet los?
Sent: 22,231
Open Rate: 47.82%
Click Rate: 4.50%

Neue Folge about:web – Der Zustand des Internets
Sent: 22,231
Open Rate: 48.66%
Click Rate: 4.07%

Remaining Send Results

Neue Folge about:web – Der Zustand des Internets
Sent: 177,864
Open Rate: 49.65%
Click Rate: 4.09%

Low Engagement Segment

A/B Test Results

Was ist eigentlich mit dem Internet los?
Sent: 4,175
Open Rate: 25.95%
Click Rate: 2.52%

Neue Folge about:web – Der Zustand des Internets
Sent: 4,175
Open Rate: 24.57%
Click Rate: 2.06%

Remaining Send Results

Was ist eigentlich mit dem Internet los?
Sent: 51,304
Open Rate: 27.71%
Click Rate: 2.76%

No Engagement Segment

A/B Test Results

Was ist eigentlich mit dem Internet los?
Sent: 31,327
Open Rate: 7.82%
Click Rate: 1.66%

Neue Folge about:web – Der Zustand des Internets
Sent: 31,327
Open Rate: 7.00%
Click Rate: 1.27%

Remaining Send Results

Was ist eigentlich mit dem Internet los?
Sent: 235,706
Open Rate: 8.04%
Click Rate: 1.61%

Status: NEW → RESOLVED
Closed: 6 years ago
Resolution: --- → FIXED
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