1530457 - Firefox User Value Research

Status: RESOLVED FIXED

(User Research :: Project Request, task)

Description

[Jennifer Davidson (she/her) [:jdavidson]]

Brief description of the request. (i.e. What question are you trying to answer?):

How do we categorize usage (starting with Desktop Browser usage), and how we measure it within the organization? We want the measurement of usage to capture the idea of "user value".

Timeline: H12019

Priority level (select above and provide detail here):

I selected P1 because it's currently being worked on.

Information on how this request fits into roadmaps/product management prioritization. (Link to specific OKR if applicable):

The following KR for the team is written as follows - "5 new measures of activity are associated with a standard self-report battery of behaviors (Create a survey with a set of questions that will correspond with usage measures)"

Links to any assets (or previous research) that helps describe the project:

Ideas doc that has some background information in it -- https://docs.google.com/document/d/1udNFXI2eiV2nBy-kNS2AXwJTg7d6XaEWK7YGdDQUiW8/edit?userstoinvite=[e-mail]&ts=5c6d9713#heading=h.a2aewaihyjnr

This is currently in "ideas and prioritization of ideas" phase, and has not turned into a concrete project yet, but is expected to within the next couple of weeks.

Project lead: Rebecca Weiss

Comment 1

[Jennifer Davidson (she/her) [:jdavidson]]

In proposal phase still. Stakeholder meeting will happen mid-April.

Comment 2

[Jennifer Davidson (she/her) [:jdavidson]]

No progress here over the past month.

Comment 3

[Jennifer Davidson (she/her) [:jdavidson]]

New UR proposal here (Mozilla Confidential): https://docs.google.com/presentation/d/1G9vbfIVk25Q8CiJqPJx8RKCQ80wUCMcQuOiSng6atuI/edit#slide=id.g3c3e9ee718_0_124. Need to review with Gemma after I get back.

This past week I added comments and suggestions for edits on the Vol 1 draft (which isn't ready for wide circulation yet).

Comment 4

[Jennifer Davidson (she/her) [:jdavidson]]

Reviewed proposal with Gemma. And Vol 1 will be published soon! Gemma and I will start meeting weekly about this.

Comment 5

[Jennifer Davidson (she/her) [:jdavidson]]

Also, been helping elan catalog projects related to user-centric metrics.

Comment 6

[Jennifer Davidson (she/her) [:jdavidson]]

Gemma and I met last week.

This week's work:

• revise timeline
• revise screening criteria
• review materials again
• creates roles and responsibilities document

Comment 7

[Jennifer Davidson (she/her) [:jdavidson]]

• draft protocol started! (not circulated widely yet)
• by next week, we hope to be able to firm up timeline and engage recruiters

Changed the name of this bug to Firefox User Value Research. Gemma is working on it too.

Comment 8

[Jennifer Davidson (she/her) [:jdavidson]]

Portland, Chicago, and Berlin workshops complete. Berlin is doing preliminary analysis tomorrow. Gemma started a skeleton of a report.

Comment 9

[Jennifer Davidson (she/her) [:jdavidson]]

Initial report out complete! https://docs.google.com/presentation/d/1o1ZBp_bwkLpJtrjA-shv0Kq6_lnCMTPhg7qdPw86Gvo/edit?ts=5dcf36ba#slide=id.g5aded26452_0_7

Comment 10

[Jennifer Davidson (she/her) [:jdavidson]]

Completed report out with a bunch of folks including PMs, Marketing, UX, and Roxi Wen. Here's the report: https://docs.google.com/presentation/d/1o1ZBp_bwkLpJtrjA-shv0Kq6_lnCMTPhg7qdPw86Gvo/edit?ts=5dcf36ba#slide=id.g5aded26452_0_7.