1539260 - Survey in Heartbeat to validate Marketing segmentation analysis, test the segment typing tool, and learn more about the trust of each segment.

Status: RESOLVED FIXED

(User Research :: Project Request, enhancement)

Description

[David Schwartz]

Attachment: Segmentation Typing Tool

Request Description
(What question are you trying to answer?)
We are trying to answer three questions with this research, one methodological and two substantive. First, do the segment sizes we have estimated using prior research match the segments of a typical Heartbeat sample? We are trying to validate segments with this follow-up research. Second, we want to understand how and if the segmentation typing tool is sensitive to survey context -- we will vary the placement of the typing tool in the survey instrument to understand effects of question order. Third, how do the segments vary with regard to trust in the Firefox brand and trust of other tech companies? We will include questions to examine trust scores of each segment.

Deadline
(Is there a specific date you need the results by? FYI - We may not be able to meet this deadline.) No deadline for this project.

Priority Level
(1 = High 2 = Medium, 3 = Low): 3

Priority Level Description
(Please provide information on how you chose the priority level above, which product management OKR(s) this work supports, or any other details that will help us triage and prioritize this request.)

This request is low priority because it will help validate our segmentation research, but does not block our share out of the segmentation results.

Supporting Information
(Links to any assets or previous research relevant to this project.)
I have attached the segment typing tool we will be using in the Heartbeat survey instrument.

Comment 1

[Josh Gaunt [:jgaunt]]

Survey has run for a week today. Per earlier discussion with David I'm disabling the recipe to stop sampling.