1546224 - Voice Browser Market Research Experiment - Firstlook

Status: RESOLVED FIXED

(User Research :: Project Request, task)

Description

[Abraham Wallin]

Request Description
Goal

• Gage the size of the audience interested in accessing Alexa from within Firefox.
• Gather feedback on the use cases that are most important to people who want to use a voice assistant in the browser.

Hypothesis

• We believe that 1% of people who learn they could use Alexa in the browser will be interested.
• We believe that 20% of people who make their way to the landing page and learn more details about Alexa in Firefox will click to vote for their favorite feature.

Method

• False door landing page
• Use Heartbeat notification to attract Firefox users to a landing
• Audience: Firefox Release, English only, US, CN, and UK
• Target 500k release population
• Target 500k users of the following add-ons
  ** Amazon Assistant for Firefox (436,534 users)
  ** Keepa Amazon Price Tracker (113,113 users)
  ** The Camelizer - Price Tracker (54,126 users)
  ** Amazon Smile (5,960 users)
  ** Voice Fill (2,940 users)
• Use Firstlook landing page to promote soon to be released Alexa add-on for Firefox
• Landing page asks participants to vote for their favorite features
• When vote button is clicked users is taken to survey

Deadline

Priority Level
2

Priority Level Description
We'd like to launch ASAP as this experiment is key to setting the teams roadmap.

Supporting Information
https://docs.google.com/document/d/1PXTLovF4O3pT2g_s25tOoTCAOQc3tV3wdw7C7DrZll0/edit?usp=sharing

Comment 1

[Tamara Hills [:thills]]

Here is the PR: https://github.com/mozilla/concepts/pull/99

Comment 2

[Tamara Hills [:thills]]

Hi Robert, can you advise on next steps for us getting this scheduled?

Thanks,
-tamara

Comment 3

[Josh Gaunt [:jgaunt]]

This study is live as two Heartbeat recipes - one filtered for the presence of the specified addons and another without.

Funnel conversion tracking WIP here: https://dbc-caf9527b-e073.cloud.databricks.com/#notebook/116780

Comment 4

[Abraham Wallin]

Heartbeat is live, feedback is being captured in the survey, and dashboard is showing results. Closing this ticket. Thanks everyone for the help getting this study launched.

Comment 5

[Tyler Downer [He/Him]]

Abe,
When do you want these recipes disabled?

Comment 6

[Abraham Wallin]

Tyler, the experiment should be set for 30 days. I believe that's how Josh set up the recipe?

Comment 7

[Tyler Downer [He/Him]]

Recipes still need someone to disable them :)

I'll add a note to my cal