July send for EN 5-for-Five email
Categories
(Marketing :: Email, task)
Tracking
(Not tracked)
People
(Reporter: supnah, Unassigned)
Details
- SFMC email name: MoCo_GLOBAL_MOZ_2019_NEWS_HTML_5forFive-07082019_ALL_EN_EML
- SFMC folder path: shared emails > 01 user initiated sends > 5 for Five > 2019
- Intended audience: Mozilla list, EN language, Global, all segments
- Target send date: 07/08/2019
- A/B test subject lines (also in copy document linked below):
* A) 5 Examples of Ethical Tech With Firefox
* B) Our Data Promise (and 4 ways Mozilla’s ethics are in Firefox)
Litmus: https://litmus.com/checklist/tests/13816231?utm-source=V1.1#loading-speed-anchor
Copy Doc: https://docs.google.com/document/d/1spU3OY4MH6b7WHMMmkH2TltZkyXWv8jHGix7gENp9Cw/edit?pli=1
Attach header image: n/a - already in
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Comment 1•7 years ago
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Hi Brad,
The EN is all set up for Monday's send and we'll report back later in the week with the results. Have a great weekend!
Cheers,
-Juli
Hi Brad,
I just emailed you the results for both the EN and DE 5 for Five Email Campaigns sent on July 8, 2019. Below is a copy of the EN information.
EN Campaign Results:
For the EN audience, we A/B tested across each of the four Mozilla MIH EN Newsletter engagement segments (High, Medium, Low, and No) and used the following subject lines:
Subject Line A: 5 Examples of Ethical Tech With Firefox
Subject Line B: Our Data Promise (and 4 ways Mozilla’s ethics are in Firefox)
The open rate for the EN audience performed well across segments with no clear winner for the subject line.
Remainder Open Rates:
High: 38.41%
Medium: 18.95%
Low: 4.94%
No: 15.84%
Remainder CTR:
High: 6.10%
Medium: 0.87%
Low: 0.17%
No: 0.03%
The high and medium open rates remained high but dropped by about 5% and 4% respectively since last send. There was no clear winner for this A/B test with negligible difference of under 1% between subject lines. The remaining CTR stayed about the same with the biggest dropped about .1% for the no engagement audience.
Best,
V Richmond
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