July send for DE 5-for-Five email
Categories
(Marketing :: Email, task)
Tracking
(Not tracked)
People
(Reporter: supnah, Unassigned)
Details
Note: This send is going to be almost an exact translation of the EN version this time as both are being driven by Trailhead content. Will probably remove the "Pocket" bonus content item from DE as Pocket is weaker there, but leaving that up to the local crew to decide. Translation is in progress, and will post when available, but can look at the EN version now for reference if helpful. https://bugzilla.mozilla.org/show_bug.cgi?id=1561980
- SFMC email name: MoCo_GLOBAL_MOZ_2019_NEWS_HTML_5forFive-07082019_ALL_DE_EML
- SFMC folder path: shared emails > 01 user initiated sends > 5 for Five > 2019
- Intended audience: Mozilla list, DE language, Global, all segments
- Target send date: 07/08/2019
- A/B test subject lines: will be testing subject lines - translation to come
- Litmus: will comment when available
- Copy Doc: WIP - will comment when final > https://docs.google.com/document/d/1efbpzI0ubbjxCMMMDXhl5dwjKNUPSWHnA5i3yL8xdrY/edit
- Attach header image: n/a - already in
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Comment 1•6 years ago
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Thanks for filing these & making the information we need so clear and concise, Brad! Really appreciate it!!
We've got your EN & DE sends officially slotted on our upcoming sprint board for QA, deploying & reporting back.
We'll keep an eye out here for your green light once DE is final.
Cheers :)
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Reporter | |
Comment 2•6 years ago
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Litmus: https://litmus.com/checklist/tests/13882092
Subject line A/B can be referenced in the doc, but are:
A - Wieviel ethische Technologie steckt in Firefox? Hier sind einige Beispiele
B - Unser Versprechen für deine persönlichen Daten (und wie Mozillas ethische Werte in Firefox verankert sind)
All approved - just sent out final test send, but has been reviewed, and all requested edits are fixed and ready for send.
Hi Brad,
The DE A/B emails are completed and will launch on Monday morning. We'll send you the results later next week.
Best,
V Richmond
Hi Brad,
I've emailed the results for both EN and DE Campaigns for 5 For Five (July). Below are the DE Results:
Subject A: Wieviel ethische Technologie steckt in Firefox? Hier sind einige Beispiele
Subject B: Unser Versprechen für deine persönlichen Daten (und wie Mozillas ethische Werte ...
For the German audience, Subject Line B was a clear winner with a 2% higher open rate.
Subject B
Open Rate: 26.62%
CTR: 3.40%
Remainder
Open Rate: 26.85%
CTR: 3.44%
Takeaways:
Compared to the English audience, the open rate sandwiched between that of the high and medium engagement level with a satisfactory click rate. The remaining open rate and CTR rose higher than both previous emails.
Description
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