1574937 - CRM/Email Marketing Request: Common Voice - SFMC Onboarding

Status: NEW

(Marketing :: Email, task)

Description

[lsaunders]

Mozilla Team/Department
Open Innovation
What kind of relationships are you looking to develop?
I would like to be able to format and sent out emails in the same way as the Activate team. This would include adding content, adding the email to the marketing calendar and sending out the email to our contributors.
How will you nurture these relationships?
Through this way, we will be able to actively test different forms of engagement on a quick iteration cycle and allow the Common Voice team to quickly make tweaks and adjustments to our engagement
Do you currently have a way to solve for this?
Right now we go through the marketing team and need to have the content and email scheduled weeks in advance.
What are the pain points in the current process?
Since we work on 1 week sprints, we need to be able to move more quickly. We would also like to be able to send out emails about campaigns at the same time as the activate team to the audience that subscribed to updates about Common Voice. With the current cycle, we are unable to do that.
What are the perceived benefits to changing the process?
Take the load of setup and sending emails from the MarComms team to the Common Voice team
How large is the data set?
N/A
How many people on your team need access or training?
2
How will success be measured?
The ability to have a MAXIMUM of 2 week turn around on the thought of an email to the sending of said email.
What is the risk to not doing this?
The continued poor engagement with our contributors as well as not being able to be aligned with other teams messaging about Common Voice.
What's the timeline for launch?
asap