CRM/Email Marketing Request: aweb 2020
Categories
(Marketing :: Email, task)
Tracking
(Not tracked)
People
(Reporter: afordon, Unassigned)
Details
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(1 file)
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262.98 KB,
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aweb_art_ep07aweb_art_1280x660_ep06.jpg
Mozilla Team/Department
EU Firefox Brand Durable Team
What kind of relationships are you looking to develop?
Brand relationship with CC Audience to increase awareness for the Firefox Brand in Germany (and so paying into our Team-OKRs), increase listens of the podcast
How will you nurture these relationships?
Send regular emails with for each episode
How will success be measured?
CTR, Listens
What is the risk to not doing this?
not getting listeners
What's the timeline for launch?
IDK, I took this over from Kai. In our team we had already next TUE in mind (jan 21th) but am not sure if thats confirmed with you. So I will go for the 21th but let me know if thats not working.
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Comment 2•6 years ago
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Hi Anja,
I've just sent out an email with the results from this campaign sent to the DE Firefox News audience on 1/28/2020. Here is a summary of that report:
Subject line A: aweb Podcast: Im Netz der Tracker
Subject line B: Warum wir Online-Tracker blocken müssen – aweb Podcast
Pre-header: Online-Tracking ist ein gesellschaftliches Problem.
A/B Test Results:
Subject Line A open rate: 22.76%
Subject Line B open rate: 24.86% (WINNER)
Totals for All Sends:
Total Sent: 755,903
Open Rate: 24.9%
CTR: 3.19%
Unsubscribe Rate: 0.02%
Takeaways:
- Subject line B (Warum wir Online-Tracker blocken müssen – aweb Podcast) won the A/B test and increased the open rate by 10% over subject line A.
- All metrics are healthy compared to industry benchmarks with the exception of the CTR in the send for subject line A which is slightly lower than average.
- Both open and click rates are much higher than the previous aweb Podcast email (s1ep6) sent on 8/28/2019 (24.9% vs. 22.7% and 3.16% vs. 1.43%).
Please let me know if you have any questions- thanks!
Cheers,
-Juli Jensen
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