1651103 - Quick Survey to identify Mobile Acquisition Reason in ID and MX

Status: RESOLVED FIXED

(User Research :: Project Request, task)

Description

[Marissa Gorlick]

Request Description
We want to understand recent spikes in growth within ID and MX.

Deadline
ASAP - we want to understand why we are seeing increases to determine if we can take action to retain them or continue growth.

Priority Level
2

Priority Level Description
This work helps return Mobile to Relevance and find growth levers.

Supporting Information

Mexico:
https://docs.google.com/document/d/17FuwWW_RLK5-2QRTOLIDY9o59LAT5orNJh3RG6sRgx8/edit

Indonesia:
Android Focus grows in France and Indonesia since Mid-April; prior growth in the Netherlands reverses.
MAU in France and Indonesia has increased +232K Active Users since April 15.
Day 2-7 Activation is 20.1% in France and 28.9% in Indonesia (US = 29.6%).
We might try an intervention to increase early product experience engagement in France which has relatively low Day 2-7 Activation.
Data and Marketing recommend that we relist Focus Android in Indonesia. Focus was delisted in Emerging Markets a year ago to prevent competition with Fx Lite, however this is no longer considered a risk.
Growth previously seen in the Netherlands has plateaued. Day 2-7 Activation is 18.19%. MAU is starting to trend down.

https://sql.telemetry.mozilla.org/queries/71833/source#180269

Comment 2

[Rosanne Scholl]

https://docs.google.com/document/d/1nowu_stiPGdUQakFngbWkU9hjjkUG8KHIr4XNgksK0w/edit#