[iOS] Competitive Analysis Safari
Categories
(User Research :: Project Request, task)
Tracking
(Not tracked)
People
(Reporter: athomas, Assigned: sbautista)
Details
Request Description
- Previously research has suggested users aren't satisfied with Safari, why not?
- What are users current pain points browsing in Safari (beyond web compatibility)
- Is there anything bad enough about their experience on Safari that would cause them to download a new browser / set a new default?
Deadline
End of October
Priority Level
(1 = High 2 = Medium, 3 = Low):
Importance - 1
Urgency - 2
Priority Level Description
This analysis is to help validate vision for Firefox for iOS that has been asked for and will help give the team a goal moving forward
Supporting Information
Users don't love Safari, but we don't have details on why: https://docs.google.com/presentation/d/1vxG1cwumxbpsL8Peoye2XSU0yyuG9xmWZeQfmYIGIT0/edit#slide=id.g838d78c12e_5_13
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Updated•5 years ago
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Assignee | |
Comment 1•5 years ago
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Does this document answer the questions? https://docs.google.com/document/d/1Itrv9jLlaSJ1360QZT58TTgu3z95e--m0iebHfuJyDg/edit
Hey Sharon,
The details in that doc are part of what spawned this request. There are several mentions of users "settling for Safari" or "not happy with or loyal to Safari," but we don't know what it is that causes that feeling. Are there specific pain points or aspects that feel inadequate in Safari that we could address?
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Assignee | |
Comment 3•5 years ago
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This work got lost in the shuffle, and we ended up referencing what we could glean from existing user research for the purposes of planning.
Description
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