1804083 - [Experiment] Configure and Launch Import Bookmarks Experiment: New Users Image Optimization

Status: RESOLVED FIXED

(Firefox :: Messaging System, task, P2)

Description

[Meg Viar [:mviar]]

"To increase QCDOU, the Firefox Velocity Team has experimented with various Emotive Onboarding experiences targeted towards infrequent, casual, and regular Firefox users. We ran a previous experiment which targeted Infrequent Firefox Users (0-6 Days of Use) with the call to action of Importing Bookmarks from a different browser. We saw an increase in Days Of Use in the experiment and are in the process of running another experiment and rollout it out in Fx107."

This specific follow-up experiment explores new image assets paired with the original copy for new user segments. We'll likely want to use the import-spotlights message group to ensure these messages don't show within 56 days of another import bookmarks spotlight.

This is our first localized desktop experiment without pre-landed strings. Because Desktop experimentation is currently limited to one message per branch, we'll need to launch a separate experiment for each locale with the appropriate translated copy. We'll want to keep notes on the process to inform future iterations of localized experiments.

Jira Ticket
Spec

Comment 1

[Meg Viar [:mviar]]

English experiment draft: https://experimenter.services.mozilla.com/nimbus/import-bookmarks-image-and-segmentation-en
French experiment draft: https://experimenter.services.mozilla.com/nimbus/import-bookmarks-image-and-segmentation-fr
German experiment draft: https://experimenter.services.mozilla.com/nimbus/import-bookmarks-image-and-segmentation-de

Comment 2

[Meg Viar [:mviar]]

Experiments have launched.