1819704 - [Experiment] Re-launch Import Bookmarks Experiments: New & Existing Users Copy Optimization

Status: RESOLVED FIXED

(Firefox :: Messaging System, defect, P1)

Description

[Negin Sauermann]

The control group of the original experiment was failing schema validation and causing low enrolment rates. We're relaunching this experiment with the passing control group schema validation.

+++ This bug was initially created as a clone of Bug #1804084 +++

"To increase QCDOU, the Firefox Velocity Team has experimented with various Emotive Onboarding experiences targeted towards infrequent, casual, and regular Firefox users. We ran a previous experiment which targeted Infrequent Firefox Users (0-6 Days of Use) with the call to action of Importing Bookmarks from a different browser. We saw an increase in Days Of Use in the experiment and are in the process of running another experiment and rollout it out in Fx107."

This specific follow-up experiments explores updated copy with the original image assets for new and existing user segments. We'll likely want to use the import-spotlights message group to ensure these messages don't show within 56 days of another import bookmarks spotlight.

This experiment is en-* only.

Jira Ticket
Spec

Comment 1

[Negin Sauermann]

Experiment link

Comment 2

[BugBot [:suhaib / :marco/ :calixte]]

Set release status flags based on info from the regressing bug 1752665