1850052 - Bedrock includes link to external metadata causing bad SEO listing in Edge

Status: RESOLVED FIXED

(www.mozilla.org :: Pages & Content, defect)

Description

[Pascal Chevrel (relman team) -> :pascalc]

Attachment: Bing search results

While looking at our Bing listing for Firefox via Edge, we noticed that Bing generates extra links to obsolete data resources on mozilla.org, including a link to ESR 52. (see screenshot) and links to old Firefox versions from https://ftp.mozilla.org/pub/firefox/releases/

https://www.bing.com/search?q=descargar+firefox&form=ANNTH1&refig=f49a8ae5bb67464c93239c18ebb7f5d1&ntref=1

Looking at the source code for our download page, I think the culprit is json data included in a <script> tag that documents that the download page equivalent structured data is the wikidata page for Firefox (API source for wikimedia):

<script type="application/ld+json">
    
    
  {
    "@context": "https://schema.org/",
    "@graph": [
      {
  "@context": "https://schema.org/",
  "@type": "SoftwareApplication",
  "@id": "https://www.mozilla.org/#firefoxbrowser-es-es",
  "url": "https://www.mozilla.org/es-ES/firefox/new/",
  "name": "Firefox Browser",
  "image": "https://www.mozilla.org/media/img/structured-data/logo-firefox-browser.fbc7ffbb50fd.png",
  "alternateName": [
    "Firefox Desktop",
    "Firefox Browser for Desktop",
    "Mozilla Firefox"
  ],
  "sameAs": [
    "https://www.wikidata.org/wiki/Q698",
    "https://es.wikipedia.org/wiki/Firefox"
  ],
  "offers":
  {
    "@type": "Offer",
    "price": "0",
    "priceCurrency": "USD"
  },
  "OperatingSystem": [
    "macOS",
    "Windows",
    "Linux",
    "iOS",
    "Android"
  ],
  "applicationCategory": "Browser",
  "applicationSuite": "Firefox",
  "author":
  {
    "@type": "Organization",
    "@id": "https://www.mozilla.org/#organization-es-es",
    "name": "Mozilla Corporation"
  },
  "softwareHelp":
  {
    "@type": "Webpage",
    "url": "https://support.mozilla.org/es-ES/products/firefox"
  },
  "releaseNotes": "https://www.mozilla.org/es-ES/firefox/notes/",
  "hasPart": [
  {
    "@id": "https://www.mozilla.org/#firefoxandroid-es-es",
    "url": "https://www.mozilla.org/es-ES/firefox/browsers/mobile/android/",
    "name": "Firefox Browser Android"
  },
  {
    "@id": "https://www.mozilla.org/#firefoxios-es-es",
    "url": "https://www.mozilla.org/es-ES/firefox/browsers/mobile/ios/",
    "name": "Firefox Browser iOS"
  },
  {
    "@id": "https://www.mozilla.org/#firefoxbeta-es-es",
    "url": "https://www.mozilla.org/es-ES/firefox/channel/desktop/",
    "name": "Firefox Browser Beta"
  },
  {
    "@id": "https://www.mozilla.org/#firefoxdeveloper-es-es",
    "url": "https://www.mozilla.org/es-ES/firefox/developer/",
    "name": "Firefox Browser Developer Edition"
  },
  {
    "@id": "https://www.mozilla.org/#firefoxenterprise-es-es",
    "url": "https://www.mozilla.org/es-ES/firefox/enterprise/",
    "name": "Firefox Browser Enterprise"
  },
  {
    "@id": "https://www.mozilla.org/#firefoxfiretv-es-es",
    "url": "https://support.mozilla.org/es-ES/kb/firefox-fire-tv",
    "name": "Firefox Browser Fire TV"
  },
  {
    "@id": "https://www.mozilla.org/#firefoxnightly-es-es",
    "url": "https://www.mozilla.org/es-ES/firefox/channel/desktop/",
    "name": "Firefox Browser Nightly"
  },
  {
    "@id": "https://www.mozilla.org/#firefoxmac-es-es",
    "url": "https://www.mozilla.org/es-ES/firefox/mac/",
    "name": "Firefox Browser Mac"
  },
  {
    "@id": "https://www.mozilla.org/#firefoxlinux-es-es",
    "url": "https://www.mozilla.org/es-ES/firefox/linux/",
    "name": "Firefox Browser Linux"
  },
  {
    "@id": "https://www.mozilla.org/#firefoxwindows-es-es",
    "url": "https://www.mozilla.org/es-ES/firefox/windows/",
    "name": "Firefox Browser Windows"
  }]
}
    ]
  }
</script>

The linked referenced data source, https://www.wikidata.org/wiki/Q698, contains very obsolete information about Firefox and it seems to match the enriched content added by Bing in their search results next to our mozilla.org url.

Unless we have a use case for this script, I think it should be removed from mozilla.org.

I found this while looking at our SEO for Spain, but this is likely to impact all locales.

Comment 1

[Pascal Chevrel (relman team) -> :pascalc]

This metadata seems to have been added in 2018 in https://github.com/mozilla/bedrock/issues/5741#issuecomment-392821513
I suspect that an audit of what we have listed is needed to make sure this is up to date, maybe not just remove it id this is still actually useful for Google.

Comment 2

[Alex Gibson [:agibson]]

I filed a GitHub issue for our SEO expert to take a look at so we can address this: https://github.com/mozilla/bedrock/issues/13618

Comment 3

[Alex Gibson [:agibson]]

Metadata was removed in https://github.com/mozilla/bedrock/issues/13618

Let's wait to see if this improves the experience using Bing before closing.

Comment 4

[Pascal Chevrel (relman team) -> :pascalc]

Attachment: Bin2024.png

The search results on Bing no longer include links to outdated sections.